The K.I.S.S. Method | Weekly Report for March 31, 2023
The advice I got early on in college, and business, was delivered with an acronym that I’ll never forget: K.I.S.S. – “Keep It Simple, Stupid.” Back then, Creative Directors and Copyeditors were…
If You Take Care Of Your People, Your People Will Take Care Of You | Weekly Report for January 20, 2023
I don’t know who said it or where I heard it, but I’ve always believed in this business mantra – “If you take care of your people, your people will take…
What Happened to Washington? | Weekly Report for January 13, 2023
As I’ve often stated, there are only three kinds of brands. Brands you know and love, brands you know and don’t love, and brands you’ve never heard of. For 87…
What to Know about SEO | Weekly Report for October 7, 2022
–Caitlin Sherman, Junior Copywriter I’m filling in for Dave this week while he’s traveling to all corners of the Commonwealth. While writing this edition of the Weekly Report, I searched at least a dozen…
Google My Business | Weekly Report for September 9, 2022
Brand equity is that wonderful thing that happens when the name of your business becomes synonymous with the product or service you provide. Have you asked for a Kleenex when you actually…