Is Your “Elevator Pitch” Letting You Down? | Weekly Report for June 11, 2021
There are no less than four different versions of the story behind who created the “Elevator Pitch.” -The earliest version says that Elisha Otis (of Otis Elevator fame) created a public demonstration of…
What Is a Brand and How Can I Get One | Weekly Report for December 6, 2019
What Is A Brand and How Can I Get One? It may not have been the exact moment that I decided every definition of “brand” I had ever…