Google My Business | Weekly Report for September 9, 2022
Brand equity is that wonderful thing that happens when the name of your business becomes synonymous with the product or service you provide. Have you asked for a Kleenex when you actually…
Family vs. Team | Weekly Report for May 6, 2022
Last week I attended the Spring Conference of the Virginia Council of CEOs in Virginia Beach. As usual, I heard some great presentations and gleaned some insights that I can use in my…
Follow-Through | Weekly Report for March 18, 2022
Broken promises sting — a lot. Whether it’s between you and a friend or you and a brand, a promise broken destroys credibility, trust, and loyalty. Ask yourself this — if…
The Score is 20-6 | Weekly Report for March 4, 2022
In March, we celebrate Women’s History Month. And there are several reasons for this. Most notably, March is a time to reflect on all of the incredible accomplishments that women in our…
Super Bowl Ads 2022 | Weekly Report for February 18, 2022
Last Sunday’s Super Bowl may be a distant memory but when the clock winds down on the game, I wind up to hit the radio and TV airways the next day. For…