Extra! Extra! | Weekly Report for July 15, 2022
Headlines. You just read one. Did it hook you? I started my career as a writer in college and was schooled on headlines by every editor I worked for. I…
The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…
Follow-Through | Weekly Report for March 18, 2022
Broken promises sting — a lot. Whether it’s between you and a friend or you and a brand, a promise broken destroys credibility, trust, and loyalty. Ask yourself this — if…
You’re Hired: Part 2 | Weekly Report for January 28, 2022
(The following is the second of a four-part series on recruitment strategies and tactics recently used by Madison+Main for our clients. Over the last three months, Madison+Main has been supercharging…
Help Wanted? | Weekly Report for November 12, 2021
The first job I ever had was at Brookville Drug Store. I worked for $3.35 per hour delivering prescriptions. I was 16 and it was 1984. At first, I rode a…