Is It Time To Rebrand? | Weekly Report for August 13, 2021
Friday, August 17, 2007 is a date that lives in infamy. Seventy-five-year-old MonaShaw of Bristow, Virginia, a retired AirForce nurse, Sunday School teacher, and secretary of her local square dancing club, walked into her local Comcast office. After…
Director of First Impressions | Weekly Report for June 18, 2021
I’ll never forget the first time I met Janice Cadmus, the longtime receptionist at CowanGates. I arrived a few minutes late for a meeting with the firm’s legendary founder Frank Cowan. Frank and I knew…
Is Your “Elevator Pitch” Letting You Down? | Weekly Report for June 11, 2021
There are no less than four different versions of the story behind who created the “Elevator Pitch.” -The earliest version says that Elisha Otis (of Otis Elevator fame) created a public demonstration of…