R.I.P. Gertie | Weekly Report for October 14, 2022
I guess writing an obituary for a dog would seem ridiculous to some folks. Longtime readers of the Weekly Report understand that I can be ridiculous, so you’ll have to…
What to Know about SEO | Weekly Report for October 7, 2022
–Caitlin Sherman, Junior Copywriter I’m filling in for Dave this week while he’s traveling to all corners of the Commonwealth. While writing this edition of the Weekly Report, I searched at least a dozen…
Say Goodbye to DIY | Weekly Report for September 23, 2022
I’m not a plumber. I’m not an electrician. I’m neither a mechanic nor a carpenter. Yet somehow, at various points in my life, I have had the false confidence to…
Google My Business | Weekly Report for September 9, 2022
Brand equity is that wonderful thing that happens when the name of your business becomes synonymous with the product or service you provide. Have you asked for a Kleenex when you actually…
The Best-Kept Secret | Weekly Report for July 29, 2022
Have you ever heard anyone describe their company as “the best-kept secret of ________?” In my 30 years in the marketing biz, I absolutely cringe when I hear a biz…