Everything Old is New Again | Weekly Report for June 10, 2022
Remember 2007? I remember most of it, except for the 40th birthday party. (Wooo, that was a wild night). 15 years ago, Internet Explorer was the most popular web browser. Bob Barker hosted The Price…
The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…
Cinco de Drinko | Weekly Report for April 29, 2022
Contrary to popular belief, Cinco De Mayo is not Mexico’s IndependenceDay. Cinco de Mayo, translated as the Fifth of May, commemorates the Mexican army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862. While this…
Vroom To It | Weekly Report for February 25, 2022
Hi Weekly Report readers! Communication Specialist Kennedy Heidel here, filling in for Dave Saunders. Between boats, planes, trains, and automobiles, Dave has had a very big travel week and asked me to write this week’s…