The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…
Family vs. Team | Weekly Report for May 6, 2022
Last week I attended the Spring Conference of the Virginia Council of CEOs in Virginia Beach. As usual, I heard some great presentations and gleaned some insights that I can use in my…
Listen Here…No Hear! | Weekly Report for April 15, 2022
Founder and Chief Idea Officer Dave Saunders is a little busy this week bringing his boat, The Tug Life, from Florida to its homeport in Urbanna, Virginia. This is Communications Specialist Kennedy Heidel putting all hands on deck…
Follow-Through | Weekly Report for March 18, 2022
Broken promises sting — a lot. Whether it’s between you and a friend or you and a brand, a promise broken destroys credibility, trust, and loyalty. Ask yourself this — if…