The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…
You’re Hired: Part 2 | Weekly Report for January 28, 2022
(The following is the second of a four-part series on recruitment strategies and tactics recently used by Madison+Main for our clients. Over the last three months, Madison+Main has been supercharging…
Best and Worst Ads | Weekly Report for January 14, 2022
For the past ten years, I have played Monday Morning Quarterback, handicapping the best and worst ads of the Super Bowl. Radio, TV, newspapers…it’s a day-long media blitz of interviews but…
Slutty Brands Win? | Weekly Report for May 21, 2021
COVID-19 almost killed the restaurant business. A recent report from food industry research firm Datassential estimates that 10 percent of all restaurants across the United States that were in business during the pandemic have closed for good and an…