Catch a Rising Star | Weekly Report for June 23, 2023
One thing I’ve learned in the marketing biz through the years is that you can never predict what will go “viral” on social media. You can make cool content. You…
We Sought Inspiration and We Found It | Weekly Report for May 19, 2023
“Are we there yet?” I laughed as I spoke these words to my trusty co-pilot and carpool buddy Kent Brockwell, as we pulled onto a narrow country road in the middle…
Bon Voyage | Weekly Report for May 5, 2023
Ah, Cinco de Mayo is upon us. The 5th of May. Today is a drinking holiday that started as a small local celebration in Puebla, Mexico, but became an international phenomenon in the…
The K.I.S.S. Method | Weekly Report for March 31, 2023
The advice I got early on in college, and business, was delivered with an acronym that I’ll never forget: K.I.S.S. – “Keep It Simple, Stupid.” Back then, Creative Directors and Copyeditors were…
The Luck of the Draw | Weekly Report for March 17, 2023
Greetings from Albany, New York, where we find ourselves preparing for a first-round March Madness victory by my beloved VCU Rams over the St. Mary’s Gaels. With a little luck – and a lot of hard…