Lucy Corr is a not-for-profit continuing care retirement community that has served as a pillar for Chesterfield County since 1970, catering to active seniors aged 62 and older. They offer senior living services including Independent Living, Assisted Living, Health Care Center, Life Care, and Adult Day Center.
A picture can tell a thousand words…until it can’t. With a beautiful, 43-acre community, the challenge was capturing all of its glory in a single, easily digestible format that would keep viewers engaged and interested in Lucy Corr while differentiating the community from its competitors.
Madison+Main worked with long-time partners and full-service video production studio, Broadscope Media, to shoot a drone video of the community in its entirety — highlighting the various amenities and natural beauty of the community. Before doing so, our talented team wrote the visual treatment, picked the perfect actors from a large talent pool, and laid the groundwork for a successful shoot. The video showcases residents enjoying social activities, their extensive walking trails, new cottages and apartments — plus more.
Both Lucy Corr staff and residents were happy with the final results, agreeing that it perfectly portrayed what life is like at Lucy Corr. The video is prominently placed on their website for future prospects to enjoy, has garnered a number of views on YouTube, and is used in various social media ads to highlight their continuing care retirement community.
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