Compass Entertainment Complex
Compass Entertainment Complex is a massive and all-inclusive entertainment center opening Spring 2020 in Lancaster, Virginia. Their 28,000 sq. foot facility will house a full-service restaurant, laser tag, go-karts, mini-golf climbing walls, a six-screen movie cinema, and much more.
When Compass Entertainment Center first approached Madison+Main, they were completely unbranded and referring to themselves simply as a “Rappahannock Entertainment Center.” With their groundbreaking quickly on the horizon, they needed a full branding campaign, including a new name, two new brands; for the complex and an adjacent restaurant. Madison+Main was just the right team for the job!
Our strategy stemmed from our agencies’ approach: Bold Brands Win. We knew that this entertainment center needed to grab attention, excite people, draw a crowd, and clearly portray the unique personality of the center. Madison+Main held company brainstorms, with insight from our clients, and developed multiple detailed options for our awesome clients.
Compass Entertainment Complex’s branding came perfectly to life! Building on their nautical area and utilizing their bold business model, Madison+Main developed their master brand (Compass Entertainment Center) and their restaurant brand (Meridian) completely from scratch to include names, logos, core messaging, and branding themes and guidelines. They opened their doors in Spring of 2020 and already their brand awareness in their market is flourishing!
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