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Brown Distributing
Raising the Bar: Brown Distributing’s New Digital Presence

Digital, Web & Print Branding

Brown Distributing, a leader in beverage distribution, needed more than just a facelift. They needed a complete digital transformation. Their current website needed attention to more efficiently adapt to the variety of users visiting it: distribution partners, suppliers, sponsorship seekers, career prospects, and employees. Madison+Main stepped in to design a modern web experience and produce compelling “Day in the Life” videos to help with personnel and hiring. The result? A sleek, marketable website with a streamlined user flow and a suite of authentic video content to attract top talent while showcasing the day-to-day workings at Brown.

The challenge

Website:
Brown’s original site was outdated and overly complicated. It needed an overhaul that preserved important information but delivered it in a clear, intuitive way for diverse audiences. We aimed to:

  • Simplify navigation while keeping content accessible.
  • Create a password-protected back end and customer portal to serve B2B needs, such as sponsorship requests (think state fairs) and event support (like getting a Brown truck onsite for those local festivals!)
  • Ensure smooth user flow for internal team members, partners, and career seekers.
  • Build a modern, SEO-optimized, ADA-compliant design.

Video:
At the same time, Brown wanted to showcase career opportunities with real employee stories — no actors, no staged environments– just authentic narratives telling the story of careers at Brown. But filming in live, working environments came with challenges:

  • Shooting in a functioning warehouse meant limited control over sound, lighting, and background visuals.
  • Keeping the videos evergreen called for careful framing—no seasonal products, no time-sensitive branding.
  • Filming inside a Kroger grocery store during business hours required careful planning to capture quality footage without disrupting operations.

The strategy

Website Development
Madison+Main created a collaborative plan to completely rebuild the site with usability at the forefront.

  • Conducted a full user flow audit to streamline navigation and eliminate clutter.
  • Split content clearly by state and audience, ensuring users quickly reach the info they need.
  • Built a custom password-protected portal for B2B requests and internal needs.
  • Designed an engaging Careers page, strengthened with custom content and video storytelling.
  • Integrated SEO optimization, ADA compliance, internal searchability, and social media engagement.
  • Elevated the overall design to reflect Brown’s leadership in distribution.

Video Production

  • Conducted a curated photoshoot to provide additional brand visuals and high quality photography for the site.
  • Developed and produced four “Day in the Life” videos highlighting Merchandisers, Sales, Delivery, and Warehouse roles.
  • Coordinated logistics to film in live environments while maintaining authenticity and minimizing disruption.
  • Captured high-quality footage with strategic staging and visuals, keeping the content effective and evergreen.
  • Delivered storytelling that showed real employees and real career paths – boosting recruitment appeal.

The results

Madison+Main delivered a digital transformation that elevated Brown’s brand, streamlined communications, and strengthened recruitment.

  • Launched a completely rebuilt, modern website that serves multiple user groups with a streamlined, intuitive flow.
  • Built a password-protected portal to simplify B2B and sponsorship requests.
  • Delivered four high-definition recruiting videos showcasing authentic career stories.
  • Provided custom photography and content to bring the brand to life.
  • Strengthened Brown’s online presence with improved SEO, ADA compliance, and market-ready design.
  • Created a digital experience that reflects the company’s values, supports recruitment, and simplifies communication with partners and the community.