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ABOUT

BOLD BRANDS WIN.

Madison+Main is a brand communications agency. Our humble beginnings take us back to 2005 with just two employees, and today we’re 15-people strong. Based in the “Capital Of Creativity” Richmond, Virginia, our agency provides creative solutions for a wide variety of clients throughout Virginia and the world. Twelve years ago, we had one mission; bring Madison Avenue ideas to Main Street companies. We strive to do that everyday with creative brand, marketing, and PR solutions.

Our brand pillars

  • Creative

    We're creative problem solvers. It’s in our DNA. And we’re damn good at it.

  • Intentional

    Everything we do is done by design. “Everything that happens in the universe starts with intention”
    –Deepak Chopra

  • Social

    We enjoy working with people. And you can see that everyday on Facebook, Instagram, Twitter, Linkedin…

  • Fun

    We work hard and we play hard. If you’re not ready to have some fun, move along to the next agency.

The Madison+Main-iacs

Our clients call us Madison+Main-iacs, because we’re crazy about our work and our clients. Would your agency dress up in a gorilla costume for you or stay up all night to meet your deadline? Yeah, I didn’t think so…

DAVID SAUNDERS

CHIEF IDEA OFFICER

Simply put, agency founder/president Dave runs the show. He’s a nationally recognized brand and marketing expert who frequently speaks to businesses and civic organizations about the power of social media, inbound marketing, and why “Bold Brands Win.” In other words, he’s a good guy to have on your side. Dave brings 27+ years of marketing experience to the table and approaches each new client relationship with unbridled enthusiasm and an uncanny knack for creative problem solving.

 

Three Fun Facts About Dave:

  • Former managing director at Hal Riney & Partners
  • 2009 co-finalist for U.S. SBA’s Business Person of the Year award
  • In 1998, he won $4,800 on Wheel of Fortune

MOLLY WHITFIELD

CHIEF OPERATING OFFICER

Molly makes sure all the trains run on time — and in the right direction. A caring, creative operations pro and strategist, her work behind the scenes keeps our agency on task and prepared to exceed client expectations. As COO and Madison+Main’s longest-tenured staffer, Molly executes staffing plans, manages our finances, and runs the day-to-day operations of our agency. In her spare time, she stays busy with two of the cutest little girls – Emmy and Claire – that you’ve ever seen, and takes care of her hero, and ours, 82nd Army Brigade Company Commander, Lee Whitfield.

 

Three Fun Facts About Molly:

  • Founded SproutLaunch.com, a website solely dedicated to rewarding people who do good deeds
  • She’s a member of Google’s Women Techmakers program
  • Created and launched the “Confessed Secrets” Alexa Skill in 2018

 

KAITLIN THOMAS

DIRECTOR OF ACCOUNT SERVICES

Kaitlin is definitely the person we’d pick to be stranded on a desert island with. Her array of talents are put to good use at Madison+Main, although we haven’t found a way to utilize her expert skills in underwater basket weaving. Kaitlin comes to us from the Virginia Gazette and previously worked at The Martin Agency. At M+M, Kaitlin oversees the Account Management department and handles day-to-day responsibilities of our clients.

 

Three Fun Facts about Kaitlin:

  • She once prepared a business plan for her 12th birthday party and presented it to her parents for approval.
  • Has an extensive collection of classic and frankly odd board games, including one based on surviving the Titanic disaster.
  • Copy edited her own diploma from VCU.

LEANNE FERRY

DIRECTOR OF BUSINESS & MARKETING

Leanne is our super sweet and fun-loving Director of Business & Marketing. She’s a  master-planner and lifetime smile-o-holic. Leanne joined Madison+Main in 2017 as a rockstar Account Manager after gaining experience at San Francisco-based H&L Partners and in RVA as Marketing Director of the The Joel Bieber Firm. Today, she lures in new clients using her grace and charm while simultaneously maintaining the most overly organized inbox in the history of email. Trust me, you will be a better person after talking to Leanne for five minutes.

 

Three Fun Facts about Leanne:

  • Leanne is a member of the Massey Cancer Center Alliance Board and spends her free time planning events and raising money to wipe Cancer off the planet.
  • She doesn’t know how or why she learned it, but she can sing the ABC’s backwards flawlessly. Call it a party trick.
  • Leanne loves making new friends – especially on LinkedIn where she has almost 2,000 of them. Join the club! 

KENT BROCKWELL

COMMUNICATIONS MANAGER

Most folks (including his kids and dog) call him Mr. Brockwell, which is probably out of respect for his epic beard. As Communications Manager, Kent is our chief copywriter and manages public relations efforts for several Madison+Main clients. Over the years, Mr. B has helped build voices and manage reputations for Circuit City, Capital One, Allianz, Verizon FiOS, and many other brands you know.

 

Three Fun Facts about Kent:

  • He was a bail bondsman once upon a time and really misses chasing down fugitives
  • He moonlights as a stand-up comic with Classic Horseshoe Pattern Comedy
  • Outside of the office, Kent enjoys traditional hand line fishing, hunting, rugby, free climbing, and welding

 

ART WEBB

CREATIVE DIRECTOR

Art Webb’s parents knew all along where his future would lead. After all, he’s an Art Director with lots of Web experience. Madison+Main’s Creative Director is a sometimes shy, sometimes loud creative problem-solving machine. After earning his mass comm degree at VCU, he’s been building brands since before there was a Brandcenter, with stints at many Richmond area companies, including Capital One, Allianz, Circuit City, and Media General.

 

Three Fun Facts about Art:

  • Art kept and still uses the three-pound iPod he bought in 2001
  • He has been a rabid VCU Rams basketball fan since The Village Café was on the other side of Harrison Street
  • He had the foresight to buy his web domain name early on, which you may view at ArtWebb.com

 

CARISSA GHAFFARI

ART DIRECTOR

Carissa is an experienced art director with a demonstrated work history in the marketing and advertising industry. She also changes her hair color based on the outfit she’s wearing. After receiving her BFA from Virginia Commonwealth University, where she was active in the school’s AIGA chapter, VCU Design Center, and VCU Da Vinci Center, Carissa went on to serve as a graphic designer and art director for Free Agents Marketing before joining M+M.

 

Three Fun Facts about Carissa:

  • Her great-grandfather invented the automatic bowling alley pinsetter and her grandfather invented the automated ball return.
  • She’s an awesome mom to baby Donovan and wife to adult Mike.
  • Hardcore Harry Potter fan (Team Hufflepuff all the way)

ERIN REBMANN

GRAPHIC DESIGNER

Erin is a VCU grad who began her career as a pre-k teacher, but now makes a lot of noise in the marketing industry, thanks to her award-winning designs. But that’s not the only place she’s making noise. Erin may be soft-spoken, but she can burp louder than the big boys — and is proud too. Erin is also a self-taught baker who spoils us with mouth-watering baked goods. If you’re near the corner of 1st and Cary, drop by and try some of her scrumptious red velvet cake. Hurry though, it disappears quick!

 

Three Fun Facts about Erin:

  • At VCU, she won a gold cannonball from the Richmond Show and a Silver Addy from AAF’s Hampton Roads chapter
  • Started at Madison+Main as an intern but quickly proved that she was ready for the big leagues
  • She also used to bake for the VCU basketball team. Their favorite dessert is banana pudding! #WhoKnew?
Madison+Main | Jenna | Jr. Graphic Designer

JENNA FARLEY

JR. GRAPHIC DESIGNER

Jenna’s a superfan of all things Japanese; hibachi, anime, and weirdly dangerous TV game shows. This VCU grad interned for two semesters before joining the M+M staff in 2019. A self-described military kid, she was born in Portsmouth to two proud naval aviators. Jenna set sail on a different path, making artistic waves using popsicle sticks and later mastering Kidpix to create art that’s much better than the stuff your child draws.

Need a smile? Check out Jenna’s Instagram (@pixelcupcakecosplay). Yes, her IG name is pixel cupcake cosplay. #WeCantMakeThisStuffUp

 

Three Fun Facts about Jenna:

  • Faced her fear of roller coasters by riding the Griffon.
  • Logged 17.5 military flight hours before she was born.
  • She’s taken dance lessons for more than 20 years.

HALEIGH LADER

ACCOUNT EXECUTIVE

Haleigh “Painstakingly Organized” Lader is Madison+Main’s rockstar Account Executive. She acts as an account, project, and marketing manager for various clients, but most of them just call her their #BFF. Haleigh interned for us two consecutive semesters before we hired her full-time. Tip: If you want to get on her good side, just take her out to eat Mexican. Breakfast, lunch, and dinner. Seriously, she eats Mexican 15-20 times per week. #beansbeansbeans

 

Three Fun Facts about Haleigh:

  • Haleigh starts every day by making her bed because extreme planning matters!
  • Haleigh will readily tell you about her obsession with with doughnuts — her go-to is a Krispy Kreme Chocolate Iced Glazed with Sprinkles.
  • She has a sassy labradoodle, Millie, who has a giant crush on Derek.

ALLISON THROCKMORTON

ACCOUNT EXECUTIVE

Listening has always come easy to Account Executive Allison Throckmorton. As an infant she was a late talker, preferring to listen a lot until she began speaking as a terrible two. Clients appreciate her thoughtfulness and straightforward style (her BFF Bridget calls her ‘blunt’), and colleagues notice that she’s self-motivated, and can even get a procrastinator to move quickly.

A Christopher Newport University alum, she edited the school newspaper, “The Captains Log,” writing about everything except sports. After stints at Commonwealth Architects and Lockwood Broadcast Group, Allison decided she wanted to be a Madison+Main-iac. Crazy, right?

 

Three Fun Facts about Allison:

  • Allison can quote almost every episode of Seinfeld.
  • She spends weekends antiquing, but rarely buys them.
  • She owns a mini potbelly pig named Bentley.

DEREK FAIR

JUNIOR COPYWRITER

Life isn’t always fair, and Jr. Copywriter Derek Fair knows this. It’s hard coming up with new puns every day about your last name, but Derek manages to bring a smile to everyone, and his clients with punny, self-deprecating one-liners.  Derek rose above the crowd of interns in 2015 with his quit wit and A-rated ad copy, and now writes all of M+M’s digital copy, from banner ads to websites.

Prior to joining the team, Derek worked at Complex Magazine & Capital One – where he made fun of the “what’s in your wallet?” campaign daily. His answer; Not enough.

Soooooo, he joined Madison+Main where his talents are truly appreciated. This former VCU Mass Comm “word nerd” gave us three adjectives to describe himself; obsequious, pertinacious and imperturbable.

 

Three Fun Facts about Derek:

  • Derek once played Jenga against Riff Raff…and lost.
  • He goes to bars and pretends he’s “Teen Mom” star Taylor McKinney.
  • At age 7, a bee stung him playing soccer and he stripped his clothes off at midfield so he could finish the match.

KATIE ROSSBERG

OFFICE MANAGER

Katie “the Boss” Rossberg is a study in contrasts. Her classmates in high school voted her in as Homecoming Queen, yet also gave her the nod for the funniest in her class. As Office Manager, this loud and proud Randolph-Macon College Yellow Jacket takes care of both the Madison+Main-iacs and our clients with a smile that’s as big as her heart (but not quite as big as her volleyball-crushing hands.) Prior to M+M, Katie worked her way through college slinging crab cakes at Strawberry Street Cafe and pouring perfect pints at the Iron Horse in Ashland. Katie is also one of our resident experts on Instagram (@rossybossyy has almost 1,000 followers who log in daily to see pics of her pup, Ozzie.)

 

Three Fun Facts about Katie

  • Katie once waited on actor Rainn Wilson (a.k.a. Dwight Schrute from The Office.)
  • She once flogged a Fleming in a bar in Brussels who picked her pocket.
  • She is supposedly Team Gryffindor but desperately wants to be Team Hufflepuff, just like her new #bff Carissa.

HATTIE SAUNDERS

SOCIAL MEDIA COORDINATOR

Hattie Saunders is slowly but surely inching her way up the M+M food chain. After signing on as a Production Assistant in 2012, Hattie was promoted to Social Media Coordinator in 2018 and now manages Madison+Main’s social media accounts. When she’s not drafting content calendars or keeping up with the latest Instagram trends, she’s working towards a Bachelor’s Degree in Music Education at James Madison University or singing in her a cappella choir, Low Key (check them out here)

 

Three Fun Facts about Hattie

  • She has Chronic Hiccups. Really? Yes, really.
  • She’s a dual-citizen (U.S and U.K)
  • She can play 3 instruments (and counting)

OUR STRATEGIC PARTNERS

“WE GET BY WITH A LITTLE HELP FROM OUR FRIENDS.” – THE BEATLES.

Over the years we have formed strategic partnerships with companies large and small, from Google and Constant Contact, to the world’s largest communications firm Burson Cohn & Wolfe and Richmond-based Alliance Group. We’ve partnered with award-winning web developers like ByteJam and Stovepipe, to non-profit & business consultants like Knowledge Advisory Group.

 

These strong relationships help us help our clients, without having to manage multiple relationships. Madison+Main is your single point of contact. (Our clients LOVE this, by the way.)