Almost a year prior to opening their doggy doors for business, we were approached by two first-time entrepreneurs. They had a great idea, a cool name, and a business plan, but didn’t know where to start. The idea was to offer a higher level of doggy daycare and staycare in the Richmond market, where they could differentiate themselves from the other dozen dog kennels.
Madison+Main took the name Toby Town RVA and helped build their brand by designing their logo, collateral materials and creating a website, in addition to various other projects including public relations, strategy development, search engine optimization and social media. They got a great write-up in the Richmond Times-Dispatch shortly after opening.
Toby Town RVA opened its doors in June of 2019 and the place is already packed with pups. #BowlBrandsWin