Redeeming Reputations | Weekly Report for August 12, 2022
Hi everyone! Junior Copywriter Caitlin Sherman here stepping in for Dave this week, who’s busy setting up the new Harrisonburg location of the Texas Inn. Joan Jett & The Blackhearts famously sang, “I don’t give a damn ‘bout…
The Worst-Kept Secret | Weekly Report for August 5, 2022
It’s official! We’re opening a third location of the Texas Inn in beautiful downtown Harrisonburg, Virginia. We found the perfect location, and construction has been underway for about a month now. We’re set…
The Best-Kept Secret | Weekly Report for July 29, 2022
Have you ever heard anyone describe their company as “the best-kept secret of ________?” In my 30 years in the marketing biz, I absolutely cringe when I hear a biz…
The Devil is in the Details | Weekly Report for July 22, 2022
The phrase “The devil is in the details” is an idiom that alludes to a catch or mysterious element hidden in the details. Something may seem simple at first glance,…
Extra! Extra! | Weekly Report for July 15, 2022
Headlines. You just read one. Did it hook you? I started my career as a writer in college and was schooled on headlines by every editor I worked for. I…