Speak True! Understanding the Power of Your Brand’s Voice & Tone
Written by: Robyn Quarles Brands are like people the same way ogres are like onions — So. Many. LAYERS. Just kidding. Well, kind of. Brands, like people (and ogres), are…
Building Trust in the Digital Age: A Guide to Authentic Branding
Written by: Lauren McKinney “Do you pinkie promise?” If a small child has ever asked you this, you know you can’t take this bond lightly – they’re trusting you to…
Watch Your (Brands) Tone: 7 Best Examples of Brand Voice & Tone
In a world overflowing with content and digital noise, creating a memorable brand voice and tone is essential for businesses looking to stand out and connect with their audience. At…
5 Reasons Why Direct Mail is the Comeback King
Written by: Caitlin Sherman Everyone loves a comeback story! In a world of digital branding, we’re seeing the resurgence of giving people marketing that they can hold in their hands…
Transitions in Ux Design
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.