What the World Needs Now | Weekly Report for September 30, 2022
War. Famine. COVID-19. Isolation. Addiction. Inflation. Recession. The news around the world (and around the corner) seems bleaker by the day. And to top it all off, Mercury is in retrograde, which means…
Say Goodbye to DIY | Weekly Report for September 23, 2022
I’m not a plumber. I’m not an electrician. I’m neither a mechanic nor a carpenter. Yet somehow, at various points in my life, I have had the false confidence to…
Don’t “Set It And Forget It!” | Weekly Report for September 16, 2022
Everyone asked you, “So, do you have a Facebook page?” and you said, “Um, not yet.” You worked hard. Put in all the content. You press the button and go live with…
Google My Business | Weekly Report for September 9, 2022
Brand equity is that wonderful thing that happens when the name of your business becomes synonymous with the product or service you provide. Have you asked for a Kleenex when you actually…
Three Hard Truths About PR (And One Big Tip for Small Business PR)
When it comes to public relations, there are a lot of opinions out there on best practices, winning strategies, tactics to avoid, etc. There are just as many self-appointed “spin…