The New Law Stinks

I’ve always been a “live and let live” kind of guy. Whatever you do in the privacy of your own home is no concern of mine. But there are limits to my laissez-faire attitude. Don’t break the law. Don’t impede someone else’s liberty.
So when Virginia decriminalized pot in July of 2021, I was all for it. Who cares? A lot of people I know smoke a joint once in a while. And with pot being taxed, we can fund the schools, I thought. (Unlike Bill Clinton at Oxford, I actually did inhale in college. Shh, don’t tell anyone.)
In 2026, five years after decriminalization, there is currently no marijuana retail market. January 1st, 2027, is supposedly when the retail market starts. Very little tax money has been collected from medical marijuana sales. Virginia has a Cannabis Control Authority, but to me, it’s unclear if they actually do anything. Various estimates of marijuana tax revenue say Virginia got $6-8 million in 2025, and 40% of that is supposed to go to Early Childhood Education. The Virginia Cannabis Control Authority’s budget was $6.22 million. So, I guess we’re breaking even, but it’s not exactly a giant windfall for the chirren.
Decriminalization essentially meant that anyone could smoke pot anywhere at any time. Gov. Northam signed a bill into law during COVID-19, so no one really noticed it too much, because everyone was holed up in their house. In the past few years, we’ve all started to notice it—the stench of highly potent pot is essentially everywhere. Every single public space, from your local park to the 7-Eleven, carries a putrid, high-intensity skunk weed odor. I sat next to a couple of guys in a restaurant a couple of weeks ago who looked and smelled like Cheech and Chong. However, I didn’t laugh. Shopping centers, restaurants, parking lots, and the Chippenham and Powhite Parkway all smell like weed. I didn’t know it was even possible to smell pot while driving 65 mph with the windows closed. The whole state smells like weed, from Abingdon to Zuni.
So OK, I get it. Everyone is high. People can’t buy it, so they’re still selling it illegally. We’re not getting the tax revenue we were promised. Oh, the number of pot-impaired drivers has risen four years in a row, and that number is expected to increase again 10% or more, once the legal pot retail market hits Virginia next year. And car wrecks are up. States that legalized weed have 3-6% higher insurance claims and so everyone’s car insurance is higher—whether you partake or not.
The good news? Arrests for simple possession of mary jane are down 70%, so the jails aren’t full of low-level misdemeanor offenders. Dang, that’s not right either. I just looked it up, jails in Virginia are still overcrowded five years after decriminalization.
So, again, the government lied to us; empty jails, tax revenue, and public safety were big promises made in favor of decriminalization, and none of it has yet to materialize. I am a small L libertarian. I’m not in favor of Prohibition. It didn’t work out so well for Americans between 1920 and 1933. But there’s got to be a better way to decriminalize pot and protect the public and make money for the state, because this law stinks…like skunk weed.
MONDAY:
CASH, CLOUT & COLD CUTS
Last week, we teased the Madison+Madness standings. This week, the madness has officially wrapped, and the prizes have found their rightful owners. After all the bracket-busting chaos, Account Executive and PR Specialist Anne Bowers takes first place, cashing in a crisp $50 bill—fresh out of my wallet. Second place goes to Copywriter Robyn Quarles, who walks away with $25 and the eternal knowledge that she was this close to winning it all. And third place goes to Sr. Copywriting Manager Derek Fair, earning the most coveted prize of all: the legendary ham sammich. No cash value, but immeasurable respect (and probably mustard).
TUESDAY:
THINKING CAPS ACTIVATED
On Tuesday, I got the team together for an in-person session on the Six Thinking Hats method—something I’ve been wanting to bring back into the mix for a while now. If you’re not familiar, it’s a framework developed by Edward de Bono that challenges you to approach problems from six distinct angles. Different “hats,” represent different modes of thinking. It’s instinct, emotion, critique—all of it. And even our virtual crew got in on the fun.
When you give people permission to lean into those roles intentionally, the work gets better. Faster. I first came across it years ago from our friends over at The Martin Agency, and it stuck with me. Not just as a theory, but as something that actually works when you’re in the trenches trying to crack a tough brief.

WEDNESDAY:
PAVING THE WAY
On Wednesday, the team pitched a new creative campaign to our friends at Insurance Institute for Highway Safety (IIHS) to help make Richmond roads safer for everyone. We’re not spilling everything just yet, but keep your eyes peeled in the coming months. There’s an official rollout on the horizon, and when it hits, you’ll know it. Bold ideas, real impact, and a campaign that actually sticks with you—just the way we like it.
THURSDAY:
MAKING SOME DIGITAL NOISE
This week, we got to hang out with HARP RVA for a hands-on digital and social media session. Account Manager Erin Brennan and Account Director Allison Nida teamed up with HARP RVA’s Chloe Pollard to walk through everything from LinkedIn tips to Squarespace tricks. We chatted content strategy, posting cadence, page setup—basically how to make the most of these platforms to reach donors, sponsors, and Richmond’s recovery community. If you’re not already following them, check ‘em out online and give ‘em a little love.
FRIDAY:
WEEKEND WARM-UP
It’s Friday, and this morning I was back on the WRVA airwaves with Rich Herrera running through the best weekend plans around Richmond—from the CARITAS Yard Sale to a Richmond Flying Squirrels game, and much more. If you didn’t catch it live, we rounded it up for you. Just click around the 9:05 a.m. mark.
Oh, and one more thing. Please support Midlothian Rotary and the 10 non-profits we support by buying a Sportman’s Raffle ticket. It’s only $50 and you get a chance to win every single weekday in May. Buy your ticket here. (PS – put my name in as the guy who sold you the ticket.)
A FEW OF OUR FAVORITE EVENTS
Hitting Cancer Below the Belt: Boxer Brief 5K
June 6th & 7th, 2026
3201 Maplewood Avenue, Richmond, VA 23221
The 14th Annual Boxer Brief 5K will be held at City Stadium, home to the Richmond Kickers. Start time is 8:15 a.m. and the course begins and ends within the complex. A high-energy event which includes music, costumes, vendors, games, and awards.
If you live outside the Richmond, Virginia area and do not plan to travel to the onsite event, consider joining us through the Virtual Challenge. Join the cross-country movement and help to save buns anywhere under the sun.
Come early to have your children participate in the Caped Colon Crusader fun run for children six and under, or the Toddler Trot for our new running toddlers, or the Diaper Dash for our smallest competitors. Register online today!
“When I was in England, I experimented with marijuana a time or two.” – Bill Clinton