The Pursuit of Happiness

In 2011, the United Nations passed Resolution 65/309, which led to the creation of the World Happiness Report. It’s a joint effort by the UN and Oxford University with data from 140 countries collected by Gallup. The data is analyzed by social scientists, and a report is released every March 20th – World Happiness Day.
I’ve just read the 2025 Report “The State of World Happiness,” and it made me sad. Not surprisingly, Afghanistan ranks dead last in happiness, at #140. The United States has dropped from the 11th happiest country in the world to the 24th in the last four years. (During the first year of COVID-19 in 2020, we actually rose on the happiness scale.) We now rank the lowest since the report was first written in 2011. This is an abject failure for a country that was founded on the principles of “life, liberty, and the pursuit of happiness.”
I did find some really interesting and amazing information on the root causes of our collective drop in happiness. The reasons are varied but mostly centered around the accelerating trend of social isolation.
- Rise in “deaths of despair” (depression and drug use)
- Decline in social support systems (family & social groups)
- Lack of confidence in public institutions (high crime and distrust of government)
The report cites several factors contributing to our collective unhappiness, but it also has some surprising research on how a few simple behavior changes can boost our individual happiness – and the happiness of friends, family, colleagues and neighbors.
The single biggest thing we can do to be happy is TO BE with our friends, family, colleagues, and neighbors. Americans spend more time alone than almost any other developed nation, and the trend is accelerating. We’re spending less time with family and friends, less time in social settings and more time isolated in our work. 53% of Americans in the Gallup poll reported they ate most of their meals alone the previous day.
Social scientists say one of the biggest drivers in increasing our happiness is sitting at a table with others and eating a meal. It was such a huge driver to support individual happiness that the authors wrote an entire 92-page chapter on the topic.
Having a bite with Mom. Sitting at the dining room table once a week. Going out with friends for lunch. Date night at the neighborhood restaurant. I’m not saying this cures all of our ills, but if social isolation is the root cause of unhappiness, then why not make one small behavior change and share a meal with others?
Does anyone want to join me for lunch? I know a great little diner in the Museum District called Texas Inn. I’m serious. Email me. “Let’s do lunch.”
MONDAY:
LUNCH BUNCH
Three Madison+Main-iacs proactively increased their happiness, not knowing this was the topic of this week’s Weekly Report, and went out and enjoyed a lunch together. Account Executive Brandon Segres won a raffle for a gift card to Fogo De Chao in Short Pump. Along with Account Executive Anne Bowers and Sr. Graphic Designer AJ Stuit, the trio got to sit with the Sales Manager, Rachel Boulais, who talked us through the restaurant’s offerings should we ever need an event space for our clients. They reported back saying the food was DELICIOUS, and they all got the meat sweats. Sounds like a great team bonding experience—just look at those smiles!

TUESDAY:
PRESIDENT MOLLY TOUR
M+M Madame President Molly Whitfield flew into town this week to spend face-to-face time with the team. On Tuesday, she got a guided tour of the new and improved office environs at 101 E. Cary St.
Afterwards, she spent most of the day in the Ocean Conference Room holding court as a steady parade of colleagues lined up for meetings and meals!
WEDNESDAY:
HAPPY BIRTHDAY, LEANNE
It’s always sunny in Richmond, especially when VP Leanne Pillow is around. We were able to celebrate her birthday all week, and rightly so. Leanne is the kind of person who lights up a room with her smile and hugs. Happy 21st birthday to the merriest Madison+Main-iac. Disclaimer: She started working here as a freshman in high school.

THURSDAY:
MARCH SADNESS
Apparently, the odds of getting a perfect March Madness Bracket is 1 in 9.2 quadrillion. Yet I created six different brackets (3 for charity, 2 for money, and one for Madison+Main). Nevertheless, I’m sad that five of my six brackets are totally busted. The only bracket I have that’s doing well is the one against my fellow Madison+Main-iacs. This year’s strategy was simple. I found VP Leanne Pillow’s bracket on the copier at work, and I copied most of her picks. If she does poorly, I could blame her. If she does well, I can ride her coattails to victory. Leanne and I are currently tied for 2nd behind the incomparable Carissa Ghaffari, who has Kentucky winning it all.
FRIDAY:
ON THE AIR
It’s official, officially. Rich Herrera is the new host of Richmond’s Morning News on WRVA, and after making an epic cross-country trip from Arizona to Virginia this week, he is now in Richmond. This morning, I joined him to chat about fun stuff to do in RVA this weekend. ICYMI, here’s the link.
Highlights include: Rebecca Black, who is playing at the Broadberry tomorrow night (Saturday, March 29).
A FEW OF OUR FAVORITE EVENTS
Sunday, March 30
Time: 1:00-6:00 p.m.
Location: Bingo Beer Co. | 2900 W. Broad St
Free for all ages!
Join us for a Spring Market and Plant Pop-Up at Bingo Beer Co. in Scotts Addition. Shop the local market—bringing together amazing local artists and makers selling handmade home décor, art, jewelry, woodworking, vintage, handmade apparel, and more! Great food, Drinks, and games for all ages! Experience it all at Bingo Beer Co. in Scotts Addition.
“The increasing number of people who eat alone is one reason for declining wellbeing in the United States.” – 2025 World Health Report