Spring Into The Latest 2023 Social Media Trends For Your Businesses
It doesn’t take a fortune teller and a crystal ball to predict the latest social media trends for 2023. It just takes data.
As we move into the second quarter of 2023, it’s important for businesses to stay up-to-date with the latest social media trends in order to effectively reach their audience and stay ahead of the competition. Social media is a booming industry. Approximately 58.4% of the world’s population uses social media for an average of two hours and 27 minutes a day. This means that if your business isn’t taking advantage of the opportunities it presents, you’re missing out on potential customers and revenue.
TikTok’s Popularity Will Continue to Rise
TikTok is one of the fastest growing video platforms in history, and it shows no signs of slowing down. TikTok was at the forefront of the short-form video content movement, with more than 1.5 billion monthly active users in the third quarter of 2022. TikTok users seek out bite-sized, engaging, and entertaining content — or “edutainment.” Successful brands on the platform must provide as much value as possible while creating savvy, on-trend content. Chime’s TikTok account is a perfect example. Their content is a well-balanced mix of jokes about relatable financial woes and very helpful tips on money management.
Short-Form Video Content Will Continue to Dominate
Brands to stay relevant on social media must create snackable content that is easily consumable and shareable on social media. 90% Of vertical videos (Instagram Reels, Instagram Stories, IGTV, TikTok videos, YouTube Shorts) have a higher watch completion rate compared to horizontal ones. Brands can use short-form videos to showcase their products, share behind-the-scenes footage of their teams, and create entertaining and on-trend content that resonates with their audience.
Augmented is the New Reality
Augmented reality (AR) is a technology that overlays virtual objects onto photos or videos. AR has consistently gained popularity over the past few years, and in 2023 we can expect to see it become even more mainstream on popular social media platforms. This technology can be used to create engaging and interactive experiences for users, such as virtual try-ons for clothing and makeup, or interactive games and quizzes.
In 2023, brand authenticity will make or break your business on social media. We will see a shift in focus away from fleeting viral trends and see brands tapping further into what matters to audiences and businesses.
Social Commerce is Making a Splash
Social commerce is the integration of e-commerce and social media, allowing users to shop directly from their favorite social media platforms. In 2023, we can expect to see even more businesses leveraging social commerce to sell their products and services — a trend that’s been on the rise since 2020. With features like Instagram’s shoppable posts and Facebook’s Marketplace, businesses can create a seamless shopping experience for their customers, driving more sales and revenue through social media.
At the end of 2022, there was a record-breaking Black Friday and Cyber Monday and thus the return of “haul” posts on TikTok and Instagram Reels. Despite the economy, people are still shopping for their favorite essentials and doing their purchasing research on social media. There are loads of quick optimizations for brand profiles that ensure a speedy checkout experience for followers who become customers.
Influencer Marketing is Even More Influential
Influencer marketing has been around for a while, but in 2023 we can expect to see it become even more prominent on social media. With the rise of micro-influencers (influencers with smaller, more niche followings), businesses can tap into the power of social media to reach new audiences and drive engagement. Influencer marketing can be used to promote products, increase brand awareness, and build trust with consumers.
Consumers today expect personalized experiences from the brands they interact with, and social media is no exception. In 2023, we can expect to see even more businesses using data and analytics to deliver personalized content to their audience. This could include personalized recommendations, targeted ads, and customized messaging that speaks directly to the user’s interests and preferences.
In conclusion, businesses and brands that want to stay ahead of the curve in 2023 should pay attention to these social media trends. By embracing augmented reality, short-form video, social commerce, personalization, and influencer marketing, businesses can create engaging content and build strong relationships with their audience on social media. So, spring into action and start incorporating these trends into your social media strategy today!
Get in touch with Madison+Main by calling the office today at (877) 623-6246! #BoldBrandsWin.