Two weeks ago, Madison+Main announced our latest achievement — making the Inc. 5000 list as one of the fastest-growing private companies in America. We shared the news all over social media. Posts went out on Facebook, Instagram, LinkedIn, and Twitter. The beauty of social media is that good news spreads fast. The nature of social media is simple: One of your followers shares what you have to say for their followers to read. And if their followers like it, then their followers get to hear about it, too, and so on and so on and so on. Just like the old Faberge Organics TV ad with Heather Locklear.
By now, your business should be on social media, and if it’s not, you’re really missing out. The social space is constantly evolving and more users join these platforms daily. Studies show that Facebook and Instagram have more than two billion daily active users, while LinkedIn and Twitter have more than half a billion. Want to reach younger audiences? Snapchat has 347 million daily users and upstart TikTok now has one billion users, and they’re usually younger. (Almost ⅓ of users are 10-19 years old.) That’s a lot of people waiting to hear about what your business or brand has to offer. And don’t forget — people buy stuff, namely your products or services.
The advantages to having a robust social media presence are evident:
- Build brand awareness. Sharing what your business is about and what it does is the number one reason to be on social media. These platforms offer you the opportunity to expand your business or brand’s reach to millions of customers and clients.
- Develop customer loyalty. The more your business or brand engages on social media, the more likely you are to see results.
- Create trust. If your business is liked or followed by lots of people, new prospects feel as if they can trust you as an authority. This trust leads them to associate positive experiences with your brand. Good reputations make all the difference, remember?
- Spend less and get more marketing. Social media marketing is extremely cost-effective. You can reach new customers on Facebook, for example, for pennies on the dollar compared to traditional methods. Need I say more?
Need a few pointers on creating a bigger and better social media presence for your brand? We can help!