Bold Brands Win: You’re Hired – Part 4

(The following is the last of a four-part series on recruitment strategies and tactics recently used by Madison+Main for our clients. Over the last three months, Madison+Main has been supercharging recruitment campaigns. The results have been amazing. Hope you find it useful.) 

Every industry is suffering from a labor crunch right now. It’s not just the medical and hospitality industries – it’s virtually every industry. The major ports are backed up because there are not enough longshoremen, even though their average hourly rate has risen from $13 to $25 an hour in the last year. There are not enough truckers. There are not enough warehouse workers and retail employees. The labor crunch — and a few other reasons — are causing inflation to hit a 40-year high. And in the business service sector, finding an experienced professional with a few years of experience (lawyer, architect, designer, etc.) is like picking up that needle in a haystack.

Whether you’re hiring for a minimum wage job or a highly skilled position with experience, you have to get creative and try new tactics. If you’ve been reading the Weekly Report, you’ll know Madison+Main has hired three rockstars in the last four months. And now we’re using the same recruitment advertising tactics that worked for us and we’re sharing them with clients. 

Recently our client Williamsburg Landing needed help filling an extremely skilled, high-level position. To reach potential leads, we created a hyper-targeted LinkedIn InMail campaign to connect one-on-one with potential applicants on the social site. This cost-effective and personalized approach was able to reach both passive and active job candidates on LinkedIn. We tailored the message and geo-targeted the InMail to fill their Director of Nursing position in one month — resulting in 10+ qualified candidates applying for the position. 

Lesson: Try new targeted digital tactics to reach highly-skilled candidates and you’ll save both time and money. Or just call us. We’ll handle it for you.