Bold Brands Win: You’re Hired – Part 1

(The following is the first of a four-part series on recruitment strategies and tactics recently used by Madison+Main for our clients. Over the last three months, Madison+Main has been supercharging recruitment campaigns. The results have been amazing. Hope you find it useful.) 

In the last two years, we have seen an unprecedented labor crunch in the U.S. We went from an all-time high unemployment rate of 14.8% in April 2020, up from a historically low 3.5% in February of the same year. There are lots of reasons why; pandemic, workers staying home, inflation, stimulus money, and the lowest labor participation rates in history. It has affected every industry and every client of ours.  

Luckily for you, we’re sharing some creative strategies and tactics we have used to help them achieve their recruitment goals. As we like to say Bold Brands Win….even when it comes to attracting and retaining workers. 

Building a good team is vitally important, but it is now the biggest challenge any business faces. Indeed, the answer is not simply running ads on Indeed. 

Richmond-based Trash Fairies, a doorstep-to-dumpster recycling and trash disposal service, has been on a skyrocketing growth path over the past nine years. The company hires independent contractors to provide concierge trash and recycling service for more than 53,000 units across 11 states — from Virginia to Texas to Florida. They have previously advertised part-time positions for their after-hours associates on job sites lndeed or their Facebook page. And it worked…for a while. 

Madison+Main jumped in to help them in August of 2021. Shortly after we created a custom landing page and used highly-targeted Facebook Lead Form ads to generate more than 2,000 qualified leads for their hiring managers in just four months. 

With such a small labor participation rate (only 60% of the workforce is working), we’ve seen the returns from more traditional recruiting tactics (online job boards like Indeed) decreasing.  

Lesson: Advertising to a smaller and smaller number of unemployed people on a job board isn’t going to get you to your goals. For Trash Fairies, we targeted people on Facebook who were already working and more likely to take a part-time job, as a side hustle. It worked. #BoldBrandsWin