November is a big month for small business. There’s Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday — all stuffed together in six days. (Almost as stuffed as I’ll be next Thursday.)
With supply chain issues affecting product availability and inflation at a 30-year high, Black Friday may turn out to be a light shade of grey this year. Competition is fierce and it can be extremely difficult for small businesses to get noticed (especially when Karens are hitting Target at 6 o’clock in the morning the day after Thanksgiving). Don’t worry, I’ve put together some meaty marketing ideas you can gobble up:
Social media is your friend. Sounds like a given, but as a small business owner in the midst of a busy year-end season, it can be easy to forget what you’re thankful for. Use the Thanksgiving holiday as an opportunity to share with your social media friends what you’re grateful for this year — hint: in COVID-19 times, it’s probably them.
#GivingTuesday is an incredible opportunity for small businesses to raise money or give a portion of sales to an organization you and your employees are passionate about. Our client Housing Families First is currently running a capital campaign and Giving Tuesday is a big day we’re focusing on to help them source donations.
Run paid ads on social media. Since Thanksgiving weekend is such a lucrative retail period, your customers are likely being inundated with ads. Stand out with Thanksgiving-themed social media ads and specific keyword content targeting.
Update your listings! Optimizing your local SEO will help customers find you when they are out and about shopping for last-minute items. The end of November is a great time to update your online listings, including holiday hours and website links. Doing this makes you more likely to pop up on people’s phones when they’re looking for retail businesses on the go — or in Texas Inn’s case, a great place to eat anything but leftover turkey sandwiches.
ROCHELLE IS ENGAGED
On Monday, the team celebrated the engagement of our very own Account Executive RochelleSommer! Rochelle got engaged over the weekend at the HofGarden to her long-time boyfriend, Dale. We oohed and aahed over the story (and the ring) and couldn’t be happier for this rockstar Madison+Main-iac.
GIRL FRIDAY TRAINING
On Tuesday, the entire team participated in a digital marketing training with LauraHunt and KirstenBaum from Girl Friday. We learned all about best practices for ads on Google, Bing, Facebook, LinkedIn, and more. It was incredibly productive (and informative). Thanks, ladies — we’re glad to have you on our side!
On Wednesday, I got up before the crack of dawn to start the long trip south on the Tug Life. This year, I’m tackling the ICW with my trusted first mate and long-time friend TomYeager, former commissioner of the Colonial Athletic Association and a fellow Rotarian for almost 20 years. Tom says this trip has been on his bucket list for 50 years. It makes sense, spending 12 days on a boat with me would be on everyone’s bucket list. If you want to follow our exploits, we will be posting frequently on the Tug Life’s Facebook page.
PUT THE DO IN DONATE
Housing Families First’s “Opening Doors For Families” capital campaign is in full swing. We recently created a website for them and their efforts to raise $4.4 million dollars to expand their services and update their campus. Donating? Your gift will directly provide more families experiencing homelessness in Richmond with a path to permanent housing.