The Turkey Day Weekend
November is a big month for small business. There’s Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday — all stuffed together in six days. (Almost as stuffed as I’ll be next Thursday.)
Thanksgiving isn’t just about spending time with family or arguing about politics over pumpkin pie. An estimated 58 million people shop online during Thanksgiving weekend. In 2020, most online sales were made on Black Friday and Cyber Monday. Even with COVID-19 infecting the economy, people still spent $10.8 billion on Cyber Monday last year.
With supply chain issues affecting product availability and inflation at a 30-year high, Black Friday may turn out to be a light shade of grey this year. Competition is fierce and it can be extremely difficult for small businesses to get noticed (especially when Karens are hitting Target at 6 o’clock in the morning the day after Thanksgiving). Don’t worry, I’ve put together some meaty marketing ideas you can gobble up:
- Social media is your friend. Sounds like a given, but as a small business owner in the midst of a busy year-end season, it can be easy to forget what you’re thankful for. Use the Thanksgiving holiday as an opportunity to share with your social media friends what you’re grateful for this year — hint: in COVID-19 times, it’s probably them.
- #GivingTuesday is an incredible opportunity for small businesses to raise money or give a portion of sales to an organization you and your employees are passionate about. Our client Housing Families First is currently running a capital campaign and Giving Tuesday is a big day we’re focusing on to help them source donations.
- Add SEO content or blogs with relevant, keyword-enriched copy. We created blogs for our client A. Smith Bowman Distillery for holiday cocktails — I dare you not to drool over these.
- Run paid ads on social media. Since Thanksgiving weekend is such a lucrative retail period, your customers are likely being inundated with ads. Stand out with Thanksgiving-themed social media ads and specific keyword content targeting.
- Update your listings! Optimizing your local SEO will help customers find you when they are out and about shopping for last-minute items. The end of November is a great time to update your online listings, including holiday hours and website links. Doing this makes you more likely to pop up on people’s phones when they’re looking for retail businesses on the go — or in Texas Inn’s case, a great place to eat anything but leftover turkey sandwiches.
ROCHELLE IS ENGAGED
On Monday, the team celebrated the engagement of our very own Account Executive Rochelle Sommer! Rochelle got engaged over the weekend at the Hof Garden to her long-time boyfriend, Dale. We oohed and aahed over the story (and the ring) and couldn’t be happier for this rockstar Madison+Main-iac.
GIRL FRIDAY TRAINING
On Tuesday, the entire team participated in a digital marketing training with Laura Hunt and Kirsten Baum from Girl Friday. We learned all about best practices for ads on Google, Bing, Facebook, LinkedIn, and more. It was incredibly productive (and informative). Thanks, ladies — we’re glad to have you on our side!
On Wednesday, I got up before the crack of dawn to start the long trip south on the Tug Life. This year, I’m tackling the ICW with my trusted first mate and long-time friend Tom Yeager, former commissioner of the Colonial Athletic Association and a fellow Rotarian for almost 20 years. Tom says this trip has been on his bucket list for 50 years. It makes sense, spending 12 days on a boat with me would be on everyone’s bucket list. If you want to follow our exploits, we will be posting frequently on the Tug Life’s Facebook page.
PUT THE DO IN DONATE
Housing Families First’s “Opening Doors For Families” capital campaign is in full swing. We recently created a website for them and their efforts to raise $4.4 million dollars to expand their services and update their campus. Donating? Your gift will directly provide more families experiencing homelessness in Richmond with a path to permanent housing.
Our client Chewning+Wilmer is also hosting a food drive for the next couple of weeks. Shopping for a food feast? Grab some extra cans and drop them off for folks in need at 2508 Mechanicsville Turnpike, Richmond, VA 23223.
Today, I’m going to stand on the bow of the Tug Life and shout a preemptive “Happy Birthday!” for our fearless Senior Art Director Carissa Ghaffari, who will be another year wiser tomorrow!
As I make my way down to the warm weather, our client Compass Entertainment Complex is gearing up for the cold weather. Looking for some family fun? They’ve just opened an ice skating rink! Talk about gliding into the holidays…
A FEW OF OUR FAVORITE EVENTS
Texas Inn’s 86-Day Food Drive
The Lynchburg Legend is hosting a food drive to give back to the community and Blue Ridge Food Bank. Drop canned The Lynchburg legend is hosting a food drive to give back to the community and Blue Ridge Food Bank. Drop canned goods at both locations of the T Room — Downtown & Cornerstone.
Perkinson Center for the Arts & Education Performances
New Performances Weekly!
Check out a plethora of performances at Chesterfield’s Premier Center for the Arts & Education — including a new gallery show! Tickets can be bought online.
“Minds are like parachutes; they work best when open.“ — Thomas Dewar