Trick or Retreat?

Having a Halloween birthday is epic. It has always been more of a blessing than a curse. Pros: Everyone gets dressed up, there’s plenty of candy, I always have a party to go to, and no one ever forgets the day you were born. Cons: Friends make the same lame joke every year, “You were born on Halloween? Oh yeah, that explains everything.”
This Halloween birthday boy has always gone all out with costumes. I’m not bragging, but I’ve won many costume contests throughout the years. There’s usually a lot of thought, preparation, and planning involved. Sometimes not so much. On Wednesday, the team was reminiscing about our favorite costumes through the years. I had a hard time picking my favorite.
Once upon a time in college, I dressed as Tammy Faye Baker, complete with overdone make-up and a red Laura Ashley dress, straight outta the 80s. Yes, I donned a Richard Simmons outfit. I also dressed as basketball legend Dennis Rodman and Chef from South Park in the mid-90s, which means I can never run for political office.
More recently, I dressed in a grey suit with 50 Pantone swatches pinned to it. Yes, I was Fifty Shades of Grey. A few years ago, I dressed as Libyan leader Colonel Gaddafi. In 2019, I was Colonel Sanders. In 2020, I bought a pirate outfit to wear, but the party was cancelled. It’s still sitting in the back of the Jeep.
On Sunday, I will turn 54. There will be no birthday cake. No balloons. No costume parties. Because of COVID–19, some people are still scared to go out and others are just scared to come visit downtown, so I really doubt I’ll have any trick-or-treaters. Trick or treat? Nah, I think this year I’m gonna retreat. I’m 54. That means I’m old enough to remember Studio 54, but too old to get into the club.
This year I’m going to watch Netflix in my PJs and eat all the candy I bought at CVS. Fun fact: The average American has gained 29 pounds during the pandemic. What’s your number? Anyone want to share?
MONDAY:
Disco(very) Fever
Speaking of retreat, I found myself surrounded by some very smart and talented people earlier this week, as the nine members of my Virginia Council of CEOs Roundtable met for some R&R at Smith Mountain Lake. Our retreat was fun and informative. Special thanks to Virginia Asset Management partner StephenFisher, who dropped by to give us some good advice and plenty to think about as we try to navigate an uncertain future under Build Back Better.
Monday started off with a bang as the team presented our first work to clients at Holiday Barn Pet Resorts. The team delivered our market research, branding and marketing strategies, and plans for their marketing and communications efforts. We can’t wait to get started on their new campaign! Visiting family over the upcoming holidays? Don’t take your furry family members to a kennel, take them to a RESORT! Seriously, Holiday Barn is the nicest place in town to take your pet.

TUESDAY:
Virginia’s Finest
On Tuesday, Madison+Main-iacs worked with our friends at Virginia’s Finest. Virginians have grown to recognize the famous blue and red “VA checkmark” logo that differentiates and promotes top-quality Virginia agriculture, specialty foods, and beverage products. Their digital marketing campaign starts soon, so stay tuned.

WEDNESDAY:
Question Wednesday
On Wednesday, Jr. Communications Specialist Kennedy This Question Wednesday, the team reminisced on their favorite Halloween costumes through the years. Although no one said Wednesday from the Addams Family, the team had some incredible creative ensembles…and embarrassing ones. Apparently, Account Executive Jeremy Colb has also dressed up as Richard Simmons for Halloween and I have the pictures to prove it.

THURSDAY:
New Faces at Madison+Main
Sr. Art Director Carissa Ghaffari spent the day in front of Richmond murals, taking headshots for digital marketing gurus Kristen Baum and Laura Hunt, who recently joined the team. In addition to their work for us, these two incredible women own the digital consulting firm, Girl Friday. Welcome to the team!
FRIDAY:
Hallo-Zoom
On Friday, the entire team, except Creative Director Art Webb, wore their Halloween costumes to our morning meeting on Zoom. I was honored by this show of spooky spirit for my birthday. Everyone looked as ridiculous as you might imagine. Except me, I looked great in my elf costume…er, I mean pajamas.

A FEW OF OUR FAVORITE EVENTS
Texas Inn’s 86-Day Food Drive
Lynchburg, VA
The Lynchburg Legend is hosting a food drive to give back to the community and Blue Ridge Food Bank. Drop canned goods at both locations of the T Room – Downtown & Cornerstone.
Perkinson Center for the Arts & Education Performances
Chesterfield, VA
New Performances Weekly!
“It’s scientifically proven that people who have more birthdays live longer.” — Einstein…probably