Greetings from fabulous Las Vegas, Nevada, where I have been “working” all week. In support of FlwrPwr, our latest venture, M+M Communications Director and biz partner Kent Brockwell and I are partaking in all that the world’s largest cannabis industry trade show – has to offer. This week, the Weekly Report comes fresh-baked from MJBizCon.
All kidding aside, the legal recreational cannabis industry is a modern-day Gold Rush, or Green Rush, if you will. Non-medical, recreational sales of cannabis reached almost $26.4 billion last year, and conservative estimates are that number will more than double in the next five years.
With that kind of potential business growth, there is a Green Rush across the nation and now in Virginia, where Mary Jane was “legalized” on July 1, 2021. Celebrating its 10th year, MJBizCon is bigger and busier than ever. Despite a worldwide pandemic, uncertain geo-political climate, supply chain nightmares, and a stop-start economy, more than 30,000 attendees have flown in from around the country to attend more than 100 seminars and presentations while perusing 4.5 million square feet of exhibition space.
Every single business that directly or indirectly supports the cannabis industry is here; growers, producers, bankers, builders, investors, insurance companies, consultants, manufacturers, etc. You’d expect companies like Zippo and ZigZag to be here, but you’ll also find many name-brand companies making the move into this emerging industry. Hitachi, Paychex, Fujitsu, Ingersoll Rand, Sunbelt Rentals, and a host of other mainstream companies have invested in this show.
And so did Madison+Main. This is Kent’s passion. He walks through the expo like a kid in a candy shop. (If only that candy shop was selling edibles.) So when our buddy Kent talks, we listen. He did the research and pitched us on the idea of launching FlwrPwr, Virginia’s first full-service cannabis marketing agency. And we said, “Let’s do it.” We staked our claim on the Green Rush. Are you going to capitalize on this market? Let us know how! Email me here.