On September 30, 2005, seven companies received their business licenses in the city of Richmond. 16 years later, Madison and Main, LLC is the only one left standing. I am extremely humbled by this fact and proud of the people that helped us get to this point. According to the Bureau of Labor Statistics, half of all new business ventures fail in the first five years. By the tenth year, only one-third of those businesses remain.
Happy Birthday to us! It is hard to believe that we’ve been around for 16 years already. I was a young, brash, brown-haired boy of 37 when I started Madison+Main. Since that time, I’ve gained more than a few grey hairs. Some of the best days of my life and some of the worst days of my life have been as a business owner. The best days have outweighed the bad days 99 to one. Too many highlights to mention, but here are a few…
2005: I signed a six-month agreement with the Richmond Economic Development Authority, renting the smallest office in the Advantech Business Incubator. They charged my credit card on the fifth of each month. Wythken Printing and Vera’s Fine Jewelers both took a chance on us and hired us. They are still with us 16 years later.
2006: Thanks to signing three clients in the first three months of the year, we were able to extend our lease to the end of 2006 and I was able to hire three full-time employees.
2007: We expanded our offices and moved into half of the fourth floor of Advantech, doubling from three to six employees. Molly Quarles (now Whitfield) joined our team.
2008: Madison+Main signed our first million dollar contract. To celebrate our third birthday, I took the gang to the Virginia State Fair.
2009: Madison+Main lost our first million dollar contract. (This is when I started getting grey hairs.) Richmond Ad Club honored me as Ad Person of The Year.
2010: We moved out of the business “incubator” and into a “real office” at 1313 Main Street across the hall from the talented team at Style Weekly.
2011: We won the Rotary International Public Relations award, and launched a “reverse RFP” where we gathered with agency partners to provide more than $200,000 in pro bono services to Comfort Zone Camp.
2012: The Greater Chamber of Richmond named us the Business of the Year and we won the HYPE Workplace Award. The trophy was a bubblegum ball machine.
2013: We raised funds for MS. We did the Harlem Shake for MS.
2014: We moved again, buying the historic Douglas Baird House on the corner of First and Cary and turned it into Madison+Main Worldwide HQ.
2015: We won eight Telly Awards for some big, bold work.
2016: In addition to several local and national awards for PR, we won the International Advertising Association award for mobile advertising.
2017: The team survived Sr. Graphic Designer Erin Rebmann’s spoiled milk extravaganza. Creativity at its finest.
2018: We won a Richmond Ad Show Cannonball for our Southern Goodman “Indoor Weather Report” commercial.
2019: Richmond Ad Club named our President Molly Whitfield Ad Person of The Year.
2020: We hired seven new Madison+Main-iacs and survived a global pandemic.
2021: I took the whole gang to the Virginia State Fair again. The twelfth time in 13 years. (COVID-19 ruined our perfect streak).
As we enter our 17th year, we have 24 talented team members and 39 awesome clients. We are blessed. We are grateful. And we still believe that #BoldBrandsWin.
A Match Made in Virginia
On Monday, we had our kickoff meeting with our newest client — The Virginia Department of Agriculture and Consumer Services. These fine folks promote Virginia’s Finest (speciality foods and beverages made in Virginia) and Virginia Grown (agricultural products in Virginia). We’re excited about helping them bring more awareness to Virginia’s homegrown products. Stay tuned for updates.
Caitlin Hit the Right Note with Us
Welcome, Caitlin! This week, we welcomed a new smiling face to the Madison+Main-iacs Communications Team — Jr. Copywriter Caitlin Sherman. Caitlin graduated from Virginia Commonwealth University (GO RAMS!) and she caught our attention when she performed a song about working at Madison+Main during her interview. Great job and welcome to the team!
This Question Wednesday, Office Manager Mollie Banks asked us “If animals could talk, which would be the rudest?” The team listed most of the animals on Noah’s ark, including swans, ostriches, cats, deer, birds, emu, chihuahuas, wasps, gnats, mosquitos, dogs, and alligators. Long story short, they are frightened by most of the animals at the State Fair.
A FAIRLY GOOD TIME
To celebrate Madison+Main’s Sweet Sixteenth birthday, I took the Madison+Main-iacs to the State Fair of Virginia, a tradition we started in 2008. It was a fun half-day of rides, giant pumpkins, turkey legs, racing pigs, scary looking birds, and funnel cake. The day was a huge success and we had a great time celebrating sixteen years of success. Check out this photo of us from 2008 compared to 2021. Molly and Marita look exactly the same, but I have a lot more grey hair.
Green Top’s Outdoor Expo
The team has been hard at work for our client Green Top for their Outdoor Expo this weekend, the largest outdoor retailer show in Virginia. This free, family-friendly event features hundreds of sporting-life vendors, product demos, exhibits, industry expert meet and greets, great food, live music, and a whole bunch more. This is a MUST SEE event. See you there!
A FEW OF OUR FAVORITE EVENTS
Green Top Outdoor Expo
October 2-3, 2021
Green Top is proudly hosting a FREE family-friendly customer appreciation event that features hundreds of vendors, product demos from the most popular outdoor brands, and exhibits, plus industry expert meet-and-greets, great food, live music, and so much more. This is the largest outdoor expo in the Mid-Atlantic, so don’t miss out!
Texas Inn’s 86th Birthday
October 11, 2021
To celebrate, we’re rolling back the price of our hot dogs to 86-cents — from 8 a.m. to 6 p.m.! Limit to six per person. Come celebrate our 86th anniversary and the opportunity to give back to the Blue Ridge Food Bank at both locations of the T Room — Downtown & Cornerstone.
Perkinson Center for the Arts & Education Performances
New Performances Weekly!
Check out a plethora of performances at Chesterfield’s Premier Center for the Arts & Education — including a new gallery show! Tickets can be bought online.
Got an upcoming event you want to share? Can we come? Send us the deets!
“Celebrate success and find humor in your failures.“ — Sam Walton, Founder of Walmart