Here Lies Dave.
I’m about to let one R.I.P.
It’s never too early to think about death, even your own. We all think about death sometimes. I went to the doctor a few weeks ago and I asked him “Am I going to die?” and he answered, “Not today.”
Despite this, I’ve been planning recently for my eventual demise. I bought some more life insurance and my Last Will and Testament is about 90% finished. I’ll be 54 next month and hopefully, I have another 54 to go. I’d like to live to 108, but you know what they say about the “best-laid plans.”
A friend of mine died last week at 37. His memorial was yesterday. He left four kids and a young wife behind. He was a loving soul, known for his kind ways and endless selfies. Terry’s eulogy was beautifully written. It didn’t focus on the year he was born, 1984, or the year he died, 2021. Instead, Terry has been remembered for “living his dash.”
I have seen many tombstones over the years and always noticed the dates. Born on X – Died on X. But a tombstone doesn’t have enough space on it to really expound on the “dash.” For those of you who have not read the poem “Live Your Dash” by Linda Ellis, I highly recommend it. “Live your dash” means to be mindful that we’re only on this earth for a little while. It means to spend each day with passion and purpose…and to inspire others by living a life of joy, compassion, and kindness. Terry was a guy that lived his dash. He will be missed.
I’ve tried to be that kind of guy too, but many times I have failed. From now on I’m re-committing to “living my dash,” and soon I’m going to write my own obituary. It’ll be a hoot.
As a creative exercise, I asked my team “What should I write on my tombstone?” I don’t think these people really like me very much.
- “He is survived by his son, daughter, and an MRE from 1986.” – Derek Fair
- “Dave gave that horse-sized duck his best shot.” – Allison Nida
- “People knew him for his wit and charm, but mostly for his love of Bud Light.” – AJ Stuit
- “He died doing what he loved.” – Carissa Ghaffari (who assumed I died in a boating accident)
- “After years of trying to win it, he’s now gone ‘above and beyond.’ Dave will not be at the meeting.” – Jeremy Colb
- “He was brass, and crass, and full of gas, but alas, it was his time to pass.” – Erin Rebmann
- “It’s a miracle I lasted this long…” – Kennedy Heidel
- “He lived his best Tug Life.” – Molly Whitfield
- “He was always bold but now he’s just cold…” – Art Webb
- “He didn’t have a beard, which made him kinda weird.” – Kent Brockwell
- “Missed the assignment.” – Jenna Farley
- “Who’s Dave?” – Caitlin Sherman
- “He was a super nice guy, but this could have been an email.” – Andrew Simpson
- “Come back, Dave. You can’t go, it’s not on your calendar.” – Mollie Banks
- “OOO.” Marita Cardenas, Rochelle Sommer, Katie Rossberg, Leanne Pillow
- “Dave lived his dash.” – Bailey Broughton
- “I won’t be at the wake but I’ll be there in spirit.” – Alex Osepchuk
On Monday I found myself fully engulfed in the Virginia Council of CEO’s Fall Leaders Conference, where I heard from several great business leaders, including Dr. Margie Warrell, author of “Stop Playing Safe” and Craig Lemasters, author of “Unstuck.” I have two new autographed business books to prove it. Now if I can only find the time to read these books.
On Monday, Client Services Manager Katie Rossberg took a trip down to Chesterfield and delivered our latest creation to the fine folks at Perkinson Center for Arts & Education. The team designed a new program for the Jimmy Dean Theater. I’m betting it brought the house down.
WHAT CAN WE DO FOR BROWN?
On Tuesday, Creative Director Art Webb and Account Manager Allison Nida visited Brown Distributing for a tour of the facility and to get to know their team better. They both geeked out on the logistics process and experienced a behind the scenes look at their operation. Since 1919, Brown Distributing Company has grown into a beverage distribution business with combined sales of more than 11 million cases annually, serves 6,000+ retailers, and employs more than 500 people. We’re working on a new website for them right now.
ON THE ROAD AGAIN
This Wednesday, Account Executive Andrew Simpson and Senior Art Director Carissa Ghaffari were on-site at Hermitage Richmond for a photoshoot. The team and Cade Martin Photography snapped some shots for upcoming ads we’ll be running.
Also on Wednesday, Account Executive Marita Cardenas, Creative Director Art Webb, and Communications Director Kent Brockwell visited Holiday Barn Pet Resorts for a tour of the fanciest four-legged fur baby accommodations on the planet. Seriously. If you haven’t booked your dog or cat into Holiday Barn, you don’t really love them. Did you know each boarding room for cats has its own aquarium?
This week, Client Services Manager Katie Rossberg and Senior Art Director Carissa Gaffari visited our long-time client Wythken Printing to take some headshots for their incredible team of printing pros. Afterward, Carissa held a Printing Training session for all the Madison+Main-ics where she broke down the details on paper, printing processes, and how to properly ask for a quote from a printing shop. She rocked the presentation and we’re all a little bit smarter now. Thanks, Carissa!
THE DAY OF JENNA
On Friday, the team celebrated Jr. Graphic Designer Jenna Farley’s second anniversary at Madison+Main. Jenna’s a magician with Adobe Photoshop and her top-notch design skills have been a great asset for our team and clients. To celebrate, she decorated her house with Halloween gear which makes our morning meetings a spooky affair. Thank you Jenna, for all that you do!
Sometimes, you’re the hammer and sometimes you’re the nail. Account Executive Marita Cardenas’ puppy got a little too excited when on a client call earlier today. It’s okay, we’ve all been there. Working from home is not always a good thing. Marita, next time may I suggest taking Corbin to see the friendly folks at Holiday Barn Pet Resorts.
A FEW OF OUR FAVORITE EVENTS
Green Top Outdoor Expo
October 2-3, 2021
Green Top is proudly hosting a FREE family-friendly customer appreciation event that features hundreds of vendors, product demos from the most popular outdoor brands, and exhibits, plus industry expert meet-and-greets, great food, live music, and so much more. This is the largest outdoor expo in the Mid-Atlantic, so don’t miss out!
Perkinson Center for the Arts & Education Performances
New Performances Weekly!
Check out a plethora of performances at Chesterfield’s Premier Center for the Arts & Education — including a new gallery show! Tickets can be bought online.
Got an upcoming event you want to share? Can we come? Send us the deets!
“For it matters not, how much we own, the cars…the house…the cash. What matters is how we live and love and how we spend our dash.” — “The Dash,” Linda Ellis