A Note to Recent Grads





This week’s guest writer for the Weekly Report is Client Services Manager Katie Rossberg, a 2016 graduate of Randolph-Macon College.


So, you’ve woken up the day after your college graduation, still buzzing with excitement from the final week of campus festivities. Suddenly you’re faced with entering the “real world,” and you really don’t know what that means even though you’ve been hearing about it for years. You’re scrolling through graduation photos on Snapchat and the panic starts to set in. “Oh snap!” Never fear my friends! My name is Katie. I’ve been in the real world for five-plus years so I am now your guide in all things “young adulthood.”


I’m 27 and I just celebrated my five-year college reunion. This milestone made me think of advice I could have given a younger me. Here are a few things that might help you or the recent grad in your life:


Be early, not on time: Most workplaces start at 8:30 a.m. or sooner (and you thought that 9 a.m. class was bad). Make sure that you are getting to work 15 minutes before you’re supposed to be there. It not only makes you look good but helps you prepare for the day ahead.


There’s a difference between expectations and goals: While the expectation may be to make a six-figure salary, have unlimited PTO, and work a four-day workweek, this is likely not going to happen at your first job. Set a goal and work towards it.


Don’t live for the weekend: Make sure you have fun during the week, whatever that looks like for you. If you don’t, you might start to feel like you hate your job, when in reality you just hate not having fun. While a workweek may feel like work, it doesn’t have to be miserable. (BTW, tell Dave I LOVE my job!)


Don’t say ‘no’ too often: The reality is, you likely will not be doing exactly what you signed up for, and that’s OK! No task is too small or unimportant for you to take on in your first six months. Trust me on this one.


It’s OK to say “I don’t know:” This is a tricky one because we youngins want to be perceived as capable and confident to our peers. However, I will tell you that pretending you can handle something and doing it incorrectly is way worse than asking for some clarity upfront.


Always send a follow-up email: No matter what the meeting or phone call was about, send the follow-up email. It might be a lengthy recap of next steps, or even just a “thank you for your time” follow-up, but just send it. There’s a high chance that it will go unanswered, but believe me, it won’t go unnoticed.


Brush up on your corporate phrases: “Close the loop,” “circle back on this,” “let’s take this offline.” If you follow Corporate Natalie on Instagram and think she’s kidding about the way people talk in offices, she’s not.



I’ll leave you with the biggest piece of advice that I can give. You need to look for the right company, not the right job. Growth is not always measured by job title changes or salary increases, but most often in feeling valued, heard, and respected. When looking for a job, we all think “I hope they like me,” but I’ve found it’s best to ask yourself the question “Do I like them?” Finding that company might take more time, but it’s well worth it in the end.



If you want to send over your resume to shout@madisonmain.com, you might get a chance to work with a big, fun bunch of Madison+Main-iacs!

Monday, June 21 — THE SUMMER OF SOMMER



This summer, Madison+Main is on the grow! On Monday, we “officially” welcomed Rochelle Sommer, our newest Account Executive. Rochelle is a JMU grad (Go DUKES!), but decided attending college and working full-time would be a blast, so she recently earned her MBA from VCU. (This delighted the many other Rams in our midst.) Rochelle joins our team after spending several years at an unnamed competitor. #Score! Rochelle is a great addition to the team and we look forward to seeing her smiling face every morning!





Tuesday, June 22 — THERE’S AN APP FOR THAT



Our client Virginia Department of Health made big news Tuesday by releasing a fancy new upgrade to the COVIDWISE app. Now, you can schedule your vaccine appointment right from your smartphone. Users can find appointments under the “Vax Info” button, along with other important vaccine-related information. Virginia also recently hit a milestone — 70% of adults have received their first shot. As Wayne Gretzky once said, “You miss 100% of the shots you don’t take.” So, download the app today and get vaccinated.
Also on Tuesday, Account Executive Marita Cardenas and I met to work on getting a new marketing plan together for our longtime client Vera’s Fine Jewelers. This Midlothian gem has been serving the greater Richmond area for more than 25 years and it was a pleasure to meet with Vera last week at Sedona Taphouse to plan their upcoming digital media efforts. I am SOOOOOO glad we are having face-to-face meetings with clients again! Don’t worry, I brushed my teeth and put pants on.





Wednesday, June 23 — ROFL



On Wednesday, we worked on Facebook promotions for our client Perkinson Center for the Arts & Education. The Perk is hosting some fun and funny events this summer, including a bunch of comedy shows. After 2020, we all need a laugh. Yes, it’s LIVE comedy with people in a room together. Catch Pearl St. Comedy and Jon Reep spread some laughs in Chesterfield this JulySnag your tickets before they’re sold out.


Thursday, June 24 — ERINNIVERSARY



On Thursday, Sr. Graphic Designer, Erin Rebmann celebrated the fourth anniversary of her first year at Madison+Main! We are so lucky to have Erin on the Creative Team and we couldn’t be more excited to celebrate her sticking around for so long. (It’s actually five years if you count her internship.) Thank you, Erin, for your delicious baked goods, big belly laughs, and all the work you’ve done for our clients over the years. Now go get a boujee craft beer, you deserve it.







Also on Thursday, I was able to see some of my favorite folks at the Commonwealth Club for an Insiders Club meeting. Remember this: Branding is wearing a “salmon” colored jacket in a sea of blue blazers. Marketing is being a salmon who swims upstream.



Friday, June 25 — FORE!!!!!


Our friends at The Chesapeake Economic Development Department and the Chesapeake Economic Development Authority hosted the 21st Annual Business Appreciation Golf Classic at Greenbrier Country Club last week. Sponsors and golfers represented more than 30 Chesapeake businesses and proceeds of the tournament benefitted the Chesapeake Public Schools Educational Foundation. (Pictured: Golfers from Big Ugly Brewing Staff, AVMAC, and members of the Chesapeake Economic Development Authority.)





A Few of Our Favorite Events

June 26th, 2021 | 6:30 P.M. – 9:30 P.M. | Goochland Drive-In
The Virginia-West Virginia MS Society will host their first-ever celebration “Honoring Our Heroes” at the Goochland Drive-In. The program will include meaningful recognition of sponsors and their employees who have gone “above and beyond” during the pandemic to help our community.
Summer 2021 | 7 P.M. | Historic Ginter Park
Join Hermitage Richmond for a Concert Under the Stars on our Front Lawn for an evening of live music. Bring your picnic dinner and chairs/blankets. Social distancing and masks required.
July 2, 2021 | 8:30 P.M. | Perkinson Center for the Arts & Education
We invite you to check out the Pearl St. Comedy crew during their one-night-only comedy show at The Perk! Get ready for a fun-filled evening of entertainment and purchase your tickets today!
Got an upcoming in-person or virtual event you want to share? Send us the deets! We promise we’ll look presentable.
“The beautiful thing about learning is nobody can take it away from you.” — B.B. King