“In These Unprecedented Times”
- Anomalous: This means “deviating from or inconsistent with common order.” In other words, it’s a phrase used to describe when things are not normal or you’re experiencing an anomaly. I can’t think of anything more deviant from the norm than COVID-19.
- Uncanny: If something is “mysterious and uncomfortably strange” it can be described as uncanny. For example, Communications Director Kent Brockwell has an uncanny resemblance to country singer Chris Stapleton. Perhaps even more uncanny is that Kent can’t carry a tune in a bucket. 2020 may be the most uncanny year of our lives.
- Idiosyncratic: This is just a fancy way to say “peculiar.” But I guess we can’t write “in these idiosyncratic times” because most people wouldn’t understand the word.
- Nonplussed: The fact that most people do not know what the word nonplussed means leaves me nonplussed. It doesn’t mean “unimpressed.” It means “to render someone utterly perplexed, and confused.” Shall we use it in a sentence? I was nonplussed about the idea of Zoom happy hours, but I have come to understand it’s okay to drink by yourself in front of a computer. #LetsGetPlussedUp
- Discombobulated: This also means confusing or disconcerting, but I recommend we use the word “discombobulated” instead. Try it when you’re talking to someone next time. It’s such a fun word to say and people will pay more attention to you when you use it in a sentence. When I unsubscribe from an email and I get another email confirming that I unsubscribed from the first one, it makes me feel “discombobulated.”
- Forlorn: Prior to the pandemic, I witnessed the phenomenon known as FOMO, a.k.a. the fear of missing out. The worst part about COVID-19 is how it has left us all feeling forlorn – ”pitifully sad, lonely, and hopeless.” It’s like the whole MOFO world went FOMO. Whatever happened to YOLO? DUNNO.
Monday, November 16 — Get The Picture
Last Friday, our rockstar Account Executive Allison Nida and Creative Director Art Webb took to the streets to film a video for our safe-driving clients at DRIVE SMART Virginia. It’s all about putting your phone down behind the wheel. It’s a pretty important topic we think. The weather held off and the team had a successful shoot!
This Monday, Allison continued to jet set and spent the day with our friends at Compass Entertainment Complex playing mini-golf and arcade games. In actuality, she was working hard on a photoshoot. If you’re in the Northern Neck anytime soon, head over to Compass for some indoor bumper cars. Just make sure you’re not texting while you’re driving.
Tuesday, November 17 — Born To Rum
Allison and Art were back on the road again Tuesday, headed to A. Smith Bowman Distillery. They spent the day sipping cocktails, er I mean snapping photos of cocktails for their website with our talented partner Levesque Photography. Speaking of sipping cocktails, the Madison+Main-iacs had another Zoom happy hour Tuesday afternoon. A virtual happy hour is decidedly less happy than a real happy hour, IMHO.
Wednesday, November 18 — Welcome Home
The Madison+Main-iacs welcomed a new puppy into the family this week, as Account Executive extraordinaire Andrew Simpson officially became a dog dad. Named Wilson after the volleyball in Tom Hanks’ famous flick Cast Away, he broke some hearts when he made his Zoom debut. Welcome to parenthood, Andrew. Is Wilson asking for money yet?
Thursday, November 19 —Putting In (Beer)Werk
Recently, we worked on some pretty nifty Facebook ads and landing pages for our pitcher perfect friends at the Shenandoah Beerwerks Trail. Check them out here! Doesn’t it make you want to drop everything and go drinking in the Shenandoah Valley? I do have a few hours of PTO left this year…#hmmmm
Friday, November 20 — Carissa Takes The Cake
A Few of Our Favorite Events
— Bob Newhart