A Dave’s Bamboo Story: A Great Three-Minute Reed



Hey folks,


Copywriter Derek Fair here. 


Dave is traveling this week and preparing today for his son Jack’s Class of 2020 Graduation Ceremony at Fork Union Military Academy. As you know, he passionately loves penning the Weekly Report each and every Friday and is likely experiencing moderate to severe withdrawals. With that being said, please keep him in your thoughts and prayers.


This week, Madison+Main’s Worldwide HQ was a ghost town as we all continued to work remotely. I volunteered to keep an eye on the place and water the office plants because 1) that’s the right thing to do and 2) Dave told me too. As I filled my handy, hipster watering can — a 16 oz. Solo cup — and began making my rounds, I suddenly had an epiphany. The only live plants we have at Madison+Main are bamboo. Literally. And I learned the hard way after watering our faux botanical in the conference room. (Note to self: watering a fake plant can stain a real carpet.) I’ll admit…I am a lot of things but I am no botanist. 


I took this as an opportunity to dig a little deeper into Dave’s fascination with bamboo — also known as the “Southeast Asian weed.” Apparently, when he opened the office on September 30, 2005, he was gifted a baby bamboo plant that has now grown into a massive bamboo bush in his office. For a guy who doesn’t believe much in luck, he sure is superstitious. When you’re hired on, after your 90-day incubation period, Dave will cut from his original bamboo plant and present you with a bamboo pot for good luck. It’s his way of officially welcoming you to the team. Look at it this way: healthy bamboo = job security.


Fast forward to Madison+Main’s 15th year and the agency is practically a bamboo forest. We continue to grow and so does the bamboo. During the first few months of 2020, the bamboo started wilting and browning around the roots. Now, it’s starting to come back strong and so are we. Our clients are doing an awesome job managing the COVID crisis and the agency has been growing at a rapid rate…just like a well taken care of bamboo plant. 


And while we’re on the topic of good fortune, a few of our clients could use your help to win a Richmond Times-Dispatch “Best Of” award. Join us daily as we vote:





A Few of Our Favorite Events


Master Distiller’s Dinner at A. Smith Bowman Distillery

1 Bowman Drive | Fredericksburg, VA

November 14, 2020 | 6-9 p.m.


Smith Bowman Distillery and Earth Apple LLC have partnered to bring you a unique bourbon experience! Master Distiller Brian Prewitt will start the evening off with a guided tasting of rare Abraham Bowman Limited Edition Whiskies, accompanied by delectable small bites specially selected by Chef Jessica Wilkins. Following the tasting, Chef Jessica will treat guests to a 3-course dinner served with carefully crafted bourbon cocktails. Tickets will cost $125 per person and go on sale October 14 at 10 a.m. via Eventbrite.


Got an upcoming event you want to share? Can we come? Send us the deets!




“The bamboo that bends is stronger than the oak.”

Japanese Proverb