Molly Whitfield Named President of Madison+Main
Whitfield’s steady, strategic rise from entry level position to top spot a metaphor for agency’s business model ~ Agency founder Dave Saunders to continue as Chief Idea Officer
Whitfield, who started working with the agency in 2007, is Madison+Main’s longest-tenured staff member and will continue in her role as Chief Operations Officer. She assumed the role on March 1 and replaces Madison+Main’s founder Dave Saunders, who will continue as Chief Idea Officer, leading the firm’s creative and strategy teams.
“Molly makes sure all the trains run on time — and in the right direction,” said Saunders. “She is a caring, creative operations professional and strategist, and her work behind the scenes over the past 13 years has kept Madison+Main on task and prepared to exceed our clients’ expectations.”
Whitfield began her tenure at Madison+Main as an entry level traffic and production manager. Over the next 12 years, she quickly advanced through the ranks, earning promotions to operations manager and later director of operations before becoming a partner in the firm and and taking on the COO role in 2017.
“Back when I started, Madison+Main was an idea,” Whitfield says. “We wanted to bring Madison Avenue ideas to Main Street clients. During my time here, we have transformed that idea into a great agency with a solid business model. Small to midsize companies have to compete with national brands but normally only have a fraction of the budget. This is where we found our niche. We work with emerging companies and challenger brands because we believe in small business. With bold branding, marketing and PR initiatives, we are able to put our clients on the same playing field as a national brand.”
As the agency’s second president and first female president in the company’s history, Whitfield says she wants to continue advancing the firm’s proven business model as well as implementing efficiencies to ensure that Madison+Main’s steady, managed growth continues to benefit its clients.
“There are more than 30 million small businesses in the U.S. with new businesses starting every day that need bold, new ideas,” she says. “Focusing on small and midsize businesses isn’t a limiting factor for Madison+Main. It’s quite the opposite. We are very good at helping them grow and succeed. That is who we are as an agency, that is what we are known for, and we are very happy to support that very large, very important sector of our economy.”