Reconstruction 1865-2019


Six years ago, Madison+Main staked its claim in the Monroe Ward section of Richmond, when we bought the historic Douglas Baird House. In a city known for its history dating back to 1607 when Christopher Newport first landed on the rocks of the James in what is now Shockoe Slip, ours is a relatively new building. It’s a beautiful old Victorian double house, with 7,000 square feet, beautifully ornate iron work, and some stunning Tiffany stained glass windows. It was either built in 1881 or 1887, depending on how you interpret the handwriting on the original deed.
The neighborhood, though, has always been a bit of a mess. It has dozens of different architectural styles; one-story brick warehouses, turn-of-the-century row houses, austere-looking government buildings, high-rise apartments and dormitories ringing Monroe Park, and drab cinder block structures erected on vacant lots. One house, the Crozet House, was built in 1814, predating the Civil War, but a whopping 25% Monroe Ward is covered in surface parking lots — courtesy of General Grant’s artillery bombardment in 1865. Connecting everything are beautiful sidewalks and alleyways covered with broken red bricks of the homes that used to stand in this neighborhood. Even buildings like ours were constructed with remnants of those ruins. One of the most stunning features in Madison+Main’s worldwide HQ is the three-story exposed brick wall in our stairwell. I have counted twenty-six different kinds of bricks in that wall. Each one represents someone’s house or business that was demolished in the Spring of 1865.
Over the past few decades, the revitalization of Richmond has made Shockoe Slip and Shockoe Bottom a dining and entertainment mecca. South of the river, Manchester is in the process of being transformed. Jackson Ward has regained its prestige and vitality and Scott’s Addition has transformed itself from wasteland to wonderland.
On Tuesday night, Richmond City Council voted to rezone Monroe Ward and that means the parking lots will soon be gone and developers will be scrambling to build new apartments for VCU students and young professionals. On the one hand, I’m excited to see what’s next for the neighborhood. On the other, I’m afraid that the quiet, oasis-in-the-city feel of Monroe Ward will be lost forever. And my parking spaces. Jeez, I forgot about parking. #ugh
Congrats to Richmond City Council for finally getting around to fixing up the neighborhood. It only took 154 years.





Monday, July 22 – Media  Day With The Madison+Main-iacs



We are ramping up for Marketplace EventsRichmond Home Show on Oct. 11-13 at Richmond Raceway Complex. On Monday, we invited all of our friends from RVA‘s media outlets to the Madison+Main HQ to pitch us their best ideas for promoting the show. Per usual, along with the great ideas, some media reps also bribed us with brought delicious gifts, including a few bottles of Prosecco. Not wanting to offend our guests, Communications Manager Kent “Tiny Bubbles” Brockwell, graciously accepted them with an open mouth.






Tuesday, July 23 – Hey Sugar








On Tuesday, Office Manager Katie Rossberg shared some great life lessons with Kent’s baby girl, Bonnie Sue. Her most pivotal advice related to how mini marshmallows are vastly superior to the jumbo marshmallows. But you know, Bonnie had to test them out for herself just to triple check. She also indulged in one of Katie’s hot chocolate ice cream floats right before we ended the workday. #SugarOverload #SorryKent



Wednesday, July 24 – Creativity At Its Corr







We recently partnered with Creative Director Chase Godwin of Godwin Media to produce new animated videos for our client Lucy Corr. On Wednesday, we shared them with the world. Check out their Independent Living whiteboard video below or watch their Life Care video on their YouTube channel to learn about their awesome senior living options.



Thursday, July 25 – In Good Spirits



Thursday was Kent Brockwell’s three-year anniversary with Madison+Main. #ThanksForNotQuitting In all seriousness, we appreciate Mr. Brockwell (and his beard) for growing with us and being a huge asset to who we are. Later that evening, Kent took the stage at Kindred Spirit Brewing for their latest stand-up comedy night. Special thanks to all who attended, and Kindred Spirits Brewing for donating a portion of the proceeds to our client Hitting Cancer Below the Belt.
Also on Thursday, Katie Rossberg, Account Executive Haleigh Lader, and Director of Business & Marketing Leanne Ferry attended AMA’s NEXT Hour Networking event at Blue Bee Cider. They mixed and mingled with other industry insiders and tasted some delicious ciders.






Friday, July 26 – Happy Birthday Allison!








Today we wished our rockstar Account Executive Allison Throckmorton a happy birthday. She walked into the office to a decorated desk, coffee cake, and of course — mimosas. Although our celebrations are a day early, Allison plans to start her weekend with a little R&R at Sugar & Hive Beauty Bar and a delicious dinner at Edo’s Squid. #TreatYoSelf



A Few of Our Favorite Events


Watermelon Mojito Cocktail Release Party

Bold Rock | Nellysford, VA

July 26, 2019 | 11 a.m. – 9 p.m.


Grab your friends and family and join us July 26th to celebrate the release of Bold Rock’s new Watermelon Mojito Cider Cocktail! Remember: This is a cider cocktail and does not contain any spirits. Each guest will receive one FREE limited edition pint glass with the purchase of a cocktail. Limit one per guest — while supplied last! They’ll be featuring delicious eats from the Bold Rock kitchen and Moe’s Original BBQ from Charlottesville, as well as live music from 6 – 9 p.m. courtesy of Pat Anderson!



Lucy Corr’s National Night Out

Lucy Corr | Chesterfield, VA

August 6, 2019 | 6:30 p.m. – 8:30 p.m.


Join us on Tuesday, August 6th for National Night Out: America’s Night Out Against Crime! They will have music, games, a bounce house, crafts, face painting, popcorn, and lots more fun — including an Blue Bunny ice cream truck. For more information on Lucy Corr’s National Night Out event, visit here.



RVA RIMBY Festival

Libbie Mill-Downtown| Richmond, VA

August 10, 2019 | 12 p.m. – 5 p.m.


Have some fun with us August 10, 2019 at Libbie Mill from noon until 5 p.m. for the RVA RIMBY Festival. There will be a fly casting demo, an archery range, Segway and electric bike rides, fish and reptile encounters, a bike repair station, and outdoor gear demos. You can enjoy live music by East of Blue Ridge, food and soft drinks from Aw Shucks, and local beers! Barbecue fans will not want to miss our BBQ competition! To learn more, visit here.



2019 Bourbon and Beer Festival

A. Smith Bowman Distillery | Fredericksburg, VA

August 24, 2019 | 4:00 p.m. – 9:00 p.m.

A fun event to start off fall. Join us at the Fredericksburg Agricultural Fairgrounds (2400 Airport Ave.) to enjoy bourbon tastings, local craft beer tastings, and cigars! Mix and mingle with local brewers, distillers, and new friends. A select number of Virginia wineries and cideries will be sampling their award-winning beverages as well. Live music will be on the Safford of Fredericksburg Main Stage.


Got an upcoming event you want to share? Can we come? Send us the deets!




“War was easy. The hard part was cleaning up afterward.”

— Evan Meekins