Gone Fishin’

“Trout, Trout. Let it all out. These are the things that I’m talking about. C’mon. I’m talking to you, c’mon.” Read it again to the tune of the Tears for Fears song, Shout.


I switched on my out-of-office email this morning and I placed a “Gone Fishin’” sign on my office door. By the time you read this week’s newsletter, I will be knee deep in a shallow river in the beautiful Blue Ridge Mountains. I have come for deliciously tender rainbow trout. Wild trout. Or at least trout that were raised in state hatchery nearby and fed corn, until they were dumped out of retired fire engine tanker into the stream a day before yesterday.


In preparation for the big trip I went to Dick’s Sporting Goods and bought more fishing gear. (I already have waaaay too much fishing tackle, but you always need more trout lures, right?) I renewed my fishing license, giving a few more dollars to the Virginia Department of Game and Inland Fisheries and $5 to the Federal Wildlife Management District Heritage Trout Steam fund. I dropped $50 when I gassed up the Beast. The Jeep only gets a measly 15.9 mpg, so I’ll probably drop a few more bucks on the way home. I stocked the Yeti with beer and a picnic bag from Publix. I have enough provisions to last until hunting season. I booked a modest place to stay for a couple of nights. Then there’s meals, more beer, and undoubtedly more fishing gear to buy at that little store in the country. #BuyLocal


I love trout. It’s a good thing too, because if I catch six of them this weekend, I’ll be paying about $300 per pound. However, I don’t care. It’s not really about the trout. It’s about the peace and the quiet. It’s about the sounds of rustling leaves and water running over well-rounded rocks. Shhhhhh. Can you hear it? Yep, that’s worth $300 a pound any day.


Monday, April 22 – Rolling In The Jeep (Adele Cover)

David Saunders hugs his awesome new Jeep!



What better way to start the week off than by purchasing the perfect company car? I couldn’t think of one, so that’s exactly what I did. Watch out folks! The Madison+Main-iacs are now revving through the RVA streets in a brand new Jeep. As a top priority, our creative team is currently creating a vehicle wrap and brainstorming bold vanity plate ideas. So far we have BOLDAF, WWDSD, and MAINIAC as our top three contenders. Send us your most clever seven-character suggestions!


Tuesday, April 23– Business Is Popping At The Texas Inn





Lynchburg dancer and The Ellen Show superstar, Wilbert Davis, recently slid by the Texas Inn. Literally. He showed off his moves at our downtown location while filming a new choreography video. If you look very closely you’ll also notice me making my modeling debut. I’m waiting for your call, Ellen DeGeneres. #TheNonDancer



Wednesday, April 24 – To Sea Or Knot To Sea


Wednesday officially marked one week until our 13th annual company retreat/4 night Norwegian Cruise. And let me tell you, the Madison+Main-iacs are well-prepared and ready to set sail. Just a friendly reminder that we’ll soon be in the middle of the Atlantic ocean, with limited internet access, going overboard on the drinks. But don’t worry, to help ease your FOMO (Fear Of Missing Out), our Facebook page will fill you in on all the fun. #YeahBuoy


Wednesday afternoon, Communications Manager Kent Brockwell attended thePRSA Richmond Chapter‘s monthly luncheon. He caught up with former Madison+Main-iac and ACLU communications superstar Meredith Mason and learned some valuable PR lessons from Brenda Duran, who heads the communication office for Los Angeles County RegistrarRecorder/County Clerk.



Thursday, April 25 – A Neat Website With A Splash Of Bold


On Thursday, we were extremely excited to launch A. Smith Bowman Distillery‘s new website. After all, it’s only right that the makers of the World’s Best Bourbon now have a world-class website. Our creative team and Account Manager Leanne Ferry did a great job and really gave it their best shot. #DadJoke Speaking of which, if you’re already on the prowl for the perfect Father’s Day gift, may I suggest bourbon? Check out the new website and be sure to let them know how you like it!




Friday, April 26 – Farewell To Our Sweet Interns





We had a stellar PR intern this semester, Emily Borst, who not only won us over with her incredible work, but also with delicious Sugar Shack on her last day. We donut know what we would do without her. In other news, intern, Jenna Farley, has just accepted a job with us as our Jr. Graphic Designer. And even though she’s only working part-time, we are thrilled to have her on Tuesdays, Wednesdays, and Thursdays.


Today at lunch, I had the pleasure of speaking at the Virginia Diabetes Council Annual Conference. I’m so proud to be working with such a great group of folks and especially happy that they laughed at all of my dad jokes. #BoldBrandsWin


A Few of Our Favorite Events


Lucy Corr CNA, LPN & RN Open House

Lucy Corr | Chesterfield, VA

May 8, 2019 | 11 a.m. – 7 p.m.


Do you know someone who is looking for a healthcare career that offers flexibility and awesome perks? If so, tell them about Lucy Corr’s upcoming open house for CNAs, LPNs, and RNs. They are hiring Full-Time/Part-Time/PRN Clinical positions and this is a great opportunity to talk with current clinical staff and meet some of the residents. Learn more!


7th Annual HCB2 Boxer Brief 5K

Stony Point Fashion Park | N. Chesterfield, VA

June 8, 2019 | 8-10 a.m.


For the seventh year in a row, underwear-clad runners, joggers, and walkers will be descending on Stony Point Fashion Park in the name of colorectal cancer awareness. The Boxer Brief 5K is Hitting Cancer Below The Belt‘s largest fundraiser and awareness event of the year. Plus, this year’s event features a post-race stretch led by Bryant Johnson, personal trainer and author of “The RBG Workout,” who you might’ve seen on Stephen Colbet’s show. Even if you aren’t a runner, this is a really fun event to attend and the Madison+Main-iacs will be there, too! Registration is now open!


8th Annual Father’s Day Festival

  1. Smith Bowman Distillery | Fredericksburg, VA

June 15, 2019 | 11 a.m. – 5 p.m.


Give dad a day he won’t forget and head up to Virginia’s oldest distillery for a day of tours, tastings, great food, and live music. Plus, don’t miss the annual Barrel Regatta at 1 p.m., where dads will be competing against each other for glory and bragging rights as they paddle homemade bourbon barrel boats to the finish line. Learn more on the Distillery’s Facebook page.


Got an upcoming event you want to share? Can we come? Send us the deets!




“If I can’t be fishing or hunting, I want to be in the Museum of Modern Art in New York.”

— Jim Harrison