Maybe it was the beautiful weather. Maybe it was stars in alignment, after being out of whack since February. Maybe it was hard work and a little luck. Either way, it was a winning week at Madison+Main.


For the first time in 10 years, I won the office pool for March Madness. Office Manager Katie Rossberg placed 2nd, or as I call it “first loser.” I won $90 bucks, but don’t tell anyone because I think that could be considered gambling. At Midlothian Rotary, I finished 2nd place in the NCAA bracket and won a gift package to Atlas 42.


The Virginia Cavaliers won it all Monday night, and I actually stayed up till 12:30 to watch the game. I picked them. I cheered for them. I’m happy for them. But I will be rooting against them when my beloved VCU Rams play them again in December.


Tonight, the Madison+Main-iacs will be #winning at the Richmond Ad Club awards show. Hate to spoil the surprise, but we will be getting a cannonball for best TV ad. The ad is one we produced for our stellar client Southern Goodman, starring Richmond broadcasting legend Gene Cox.


The winning ways spread to the entire team. Creative Director Art Webb’s daughter Carmella won the starting job at goalie for the Holton Elementary Lions. This exciting Richmond Public Schools U12 Soccer powerhouse will play tomorrow morning. Tickets are still available.


Anybody wanna bet me $10 that the Lions win? Careful. I’m on a roll this week.


Monday, April 8 – Reunited & It Feels So Good

Monday morning was my first day back at the office. I returned to Richmond after a relaxing vacation in the Caribbean. It was worry-free, partly because things around here seemed to go a lot smoother when I’m out of the office. Upon my return Sunday, I left my iPhone in a ubiquitous white taxi van at Luis Muñoz Marín Airport in San Juan. Never fear, there are only 10,000 white taxi vans in Puerto Rico. I beat the odds and found the phone but it took almost five days for the USPS to ship it internationally. Someone should really tell the U.S. postal service that Puerto Rico is part of the United States. I couldn’t be happier to reunite with my cellphone.


Tuesday, April 9 – So Fresh & So Clean, Clean


On Tuesday we tallied our NCAA brackets and got one last chance to relish in the moment before taking down our scribbled on sheets. During our week of wins, we did take one brief “L” when we realized the green Sharpie we used to mark our brackets had bled through onto the white wall. Needless to say, the Madison+Main-iacs spent the first hour of work searching for Mr. Clean Magic Erasers. And the following 0.4 seconds erasing off the dots. #CleaningUpTheCompetition


David Saunders and Katie Rossberg celebrating winning the company NCAA tournament bracket pool


From one game to the next, just a friendly reminder that FC Richmond‘s coed travel soccer tryouts are coming up this Sunday and registration is still open. If your kid ends up making the team and you want to place bets, you know who to contact. 



Wednesday, April 10 – Happy Half Year Anniversary


On Wednesday we celebrated Jr. Copywriter Derek Fair and Account Executive Allison Throckmorton. They’ve been at Madison+Main for a solid six months and neither one of them cried, quit, or got fired during their mid-year review. We celebrated the way we always do…day drinking. Luckily for us, our clients Bold Rock Cider and A. Smith Bowman Distillery have our downstairs bar fully stocked with our favorite go-to drinks. #HumpDay #DrunkDay


Derek Fair and Allison Throckmorton celebrated 6 months as Madison+Main-iacs


Wednesday evening our creative team was happy to launch Chewning + Wilmer‘s brand new website that they worked so very hard on. The site features their services, past projects, and full staff bios. It was also the unveiling of their sleek new logo that we created for them. Check out the updates and let them know what you think on their Facebook page!


Thursday, April 11 – All Things Kent


Communications Manager Kent Brockwell gives a presentation on his work history over lunch


On Thursday we spent the afternoon learning all about our Communications Manager Kent Brockwell. He began by breaking down his various odd-end jobs before joining Madison+Main, which he called his “Desperate Years.” His most notable careers include being a bouncer at Paper Moon, a roadkill clean up tech, bar inventory investigator (yes, that’s a real job) and a party photographer. It was also the first time we had ever seen photos of Kent without a beard. And per slide 4, no… he’s never going to shave it.


Friday, April 12 – Shine Bright Like a Diamond


This evening Katie “Shiny Teeth and Droopy Cheek” Rossberg got a sweet new tooth. Not to be confused with the sweet tooth we all had back at the office, since Mavenlink sent over macaroons. Unlike us, our Office Manager was taking a healthy approach. When she got back to work, we were all feasting on drool worthy Chipotle. Keyword: drooling. For us it was figurative. Katie? Literal. Thanks to her, we spend the last four hours at the office with this song stuck in our heads.

A Few of Our Favorite Events


VHHA Foundation’s 2019 Annual Meeting: Health + : Exploring the Social Influencers of Health

Williamsburg Lodge | Williamsburg, VA

April 10-12, 2019


VHHA Foundation invites health care providers and leaders in Virginia to join them for their 2019 VHHA Annual Meeting! They’ll examine the role hospitals and health care institutions play in educating patients on how the context of their lives impacts their physical health, and consider how to collaborate on addressing many of the social influencers negatively impacting the health of Virginians. To receive 15% off the Leadership Institute, Awards Luncheon or the ACHE Luncheon, enter the promo code15VHHA! View the entire agenda and be sure to register today to save yourself a seat!


Lucy Corr’s Lucy Living Lecture Series: Stay Upbeat When Downsizing

Lucy Corr | Chesterfield, VA

April 16, 2019

Dani Washington is a senior moving specialist. There are no aspects that her specially-trained team can’t handle. Whether it’s downsizing, organizing, packing, auctions, space design, or moving into a new residence — she has all the insight to help make your next move a snap. Call Maria Bond (804-748-1511) to reserve your seat today!


Got an upcoming event you want to share? Can we come? Send us the deets!



“Uh, duh. Winning.”

— Charlie Sheen