Generation ________


There is a four-year difference between my daughter, who is halfway through college, and my son, who is halfway through high school. Although four years doesn’t sound like a lot, their respective birthdays fall in two different millenniums. Hattie, who was born in 1998, has many traits of a Millennial; she is creative, sensitive and puts everything on social media.


Jack, who was born in 2002 (a few months after 9/11), has very different traits; he is independent, more private and less focused.


Patterns of behavior are now becoming more evident of those born before and after 2000, but what do we call them?


The Greatest Generation. Baby Boomers. Generation X. Millennials. Every generation has a cool, catchy and clever name. As demographers fine tune their surveys and publish articles about the next generation, we still haven’t settled on a name for them. So far, I’ve heard them referred to as Generation Z, Centennials, Post-Millennials, Homeland Generation, iGeneration, Plurals, Deltas, Founders, and even the 9/11 Generation. Adding to this confusion, most pundits can’t agree on their birth years. But if you accept the fact that the dividing line is the year 2000, then watch out world….because there are a ton of 18 years olds born that year who are graduating from high school in the coming weeks, and not all of them will be going to college. In fact, college admission rates for 2018 are flat, after years of steep increases. Many are learning trades and starting companies, like my neighbor Casey Adams, a 17 year-old whiz kid with a top 50 Business Podcast and a best-selling book.


Next week, you’ll see pics of these youngsters in cap and gown, and soon you’ll see them in the workplace. Whatever label is ultimately placed upon them, one thing is for certain. They are going to make a big impact…on your company and on our world.





Monday, May 28 – Memorial Day


On Monday, the Madison+Main-iacs were out and about celebrating Memorial Day.


Your Day At The Beach Brought To You By Their Day At The Beach.







Tuesday, May 29 – Thanks A Million


On Tuesday, we celebrated Senior Account Manager Kaitlin Riddle’s 3rd Anniversary with Madison+Main with a gourmet lunch from Carytown Burgers & Fries. As it turns out, we are just 2 blocks past their delivery area, but after we pulled some strings — they bent the rules for us. Just this once.


We passed a major milestone this week on behalf of our client at Virginia Energy Sense. Videos featuring their spokes-plug Jack have been viewed more than 1 million times across their social media platforms. #BoldBrandsWin #ThanksAMillion


Videos for the Value Your Power program featuring Jack have now been viewed

more than 1 million times online.






Wednesday, May 30 – Ice Cream!


We are thrilled to be working with the fine folks at Lucy Corr again, and on Wednesday we were able to get a really cool direct mail piece out to prospective Independent Living residents. The continuing care retirement center in Chesterfield is having a Popsicle Party on Tuesday, June 19th. The day before Creative Director Art Webb was on site for a photoshoot with Scott Elmquist. Scott always does a great job for us and we can’t wait to begin using some of his great shots in future work we do for Lucy Corr. Check out Scott’s portfolio here.


What a fun way to learn about independent living at Lucy Corr.







Thursday, May 31 – World Travelers


On Thursday our very own world traveller Haleigh Lader returned from a long jog around “the old country” and I don’t mean Busch Gardens. Haleigh and her beau Samson spent two weeks in England and Italy. We were all very jealous of this young power couple, especially after being bombarded with so many picture perfect selfies. Here is another one.


Samson and Haleigh visit The Coliseum (the one in Rome, not Richmond.)




Meanwhile back in Midlothian I celebrated 21 years of wedded bliss with my favorite European Sue. Our romantic celebration included Chick-Fil-A for the kids and an evening apart, because I was representing the Midlothian Rotary Club at the Mega Mentors banquet, where we received the Community Partnership Award. #BoldRotaryClubsWin






Boxer Brief 5K

Stoney Point Fashion Park

Saturday, June 9


The Boxer Brief 5K is Hitting Cancer Below the Belt’s (HCB2’s) largest awareness and fundraising event which attracts over 400 participants each year.  Participants are encouraged to dress their bum and come out to run making this a very entertaining good time.  Fun for all ages as there is a free kids 1/2 mile race, the “Caped Colon Crusader” Run for children under the age of eight. Plenty of music, active vendors, entertaining costumes and cute kids in capes — just a great morning as we bring awareness to colon cancer prevention. Email info@HCB2.org or visit HCB2.org for more information.


Popsicle Party

Springdale Independent Living at Lucy Corr

Tuesday, June 19


Come celebrate one of the L-O-N-G-E-S-T days of the year with your friends at Springdale at Lucy Corr. Music, fun, door prizes and free popsicles from King of Pops.

Plus, take a tour and learn about our sales incentives for spacious, maintenance-free apartments and cottages, specially designed for active, independent living.


July Media Mixer

Morton’s The Steakhouse

Wednesday, July 18


Join the Madison+Main-iacs and friends on for our July Media Mixer! There will be delicious cocktails, yummy appetizers, and a door prize! Join us for a night of networking where the business world and the creative community can mix and mingle!





Friday, June 1 – Freaky Friday


This morning I had the pleasure of meeting Melinda Austin, Outreach Manager at Commonwealth Dentistry. She dropped by the worldwide HQ of Madison+Main for social media training. Have you connected with Commonwealth Dentistry on Facebook yet? You should.




Let us remember: One book, one pen, one child, and one teacher, can change the world.”

Malala Yousafzai, Nobel Peace Prize Winner, Age 20.