Going For The Gold | Weekly Report for February 16, 2018

Going For The Gold


I’ve always hated the month of February. It’s cold. It’s miserable. It gets dark at 5 p.m. and everyone seems to be in a bad mood. Yes, we have the Super Bowl, which my team hasn’t been to since 1992. That’s only one football game during the entire month. #mercy


But this year, the Winter Olympics have been a nice respite. I watched some very exciting downhill skiing, speed skating, and I even watched curling. (For the record, I’m all for a sport where I can drink a beer while participating and I’m happy to hear the IOC is considering bringing bowling back to the 2020 Olympics). If curling is an Olympic sport, then bowling must be too. But I think any sport that requires a panel of judges isn’t a sport. That’s called a talent show. Figure skating, in my mind, isn’t a sport.


Is it difficult? Yes.


Is it athletic? Yes.


Does it require years of training? Yes.


Is it a sport? (Let me know what you think?)


Monday, February 12 – Team Mates


On Monday, we got the band back together. It was good see our partners at Alliance Group and Burson-Marsteller, as we practiced and perfected our big pitch. We #crushedit


Another friend and partner dropped by Monday, as we welcomed Steve Mullen of EndGame PR. Steve is helping us ramp up some local PR campaigns, and it’s always good to work with a fellow die-hard VCU Rams fan.


If I was in the Olympics I’d be a curler. I mean, c’mon. You ever seen me play shuffleboard? #natural

Tuesday, February 13 – “Alexa, tell me a secret.”


Our COO Molly Whitfield is full of surprises. On Tuesday, we learned that she created a new app for Amazon devices where you can have Alexa read people’s most embarrassing (and funniest) secrets. Want to join in the fun? Upload your funny or embarrassing secret today.



Alexa can tell all your secrets now. Share your favorites anonymously at confessedsecrets.com



Wednesday, February 14 – “Isn’t she lovely?”


At M+M, we have a terrible habit of using acronyms, which is especially problematic when you wish someone a happy V.D. On Valentine’s Day, many of the lovely ladies at Madison+Main received flowers, so it’s a good thing our Communications Manager Kent Brockwell is part survivalist and part florist. #nowthatsaknife


Introducing our newest client: Floral Designz and OSHA Best Practices by Mr. Kent.


Our Valentine’s gift to you? Stevie Wonder singing “I just called to say I Love You” is our on-hold music this month. Call us, and if we really, really like you, we’ll put you on hold.

Client Services Coordinator Haleigh Lader said she wanted to be an ice skater, until I told her that wasn’t a real sport.


Thursday, February 15 – River City Roll


The only reason you may not have heard of River City Roll yet is the fact that it doesn’t open until April… but we’re creating plenty of buzz for our fun new client. We were happy to host them at our office on Thursday afternoon, where we presented concepts for the their Grand Opening campaign. Mark your calendars: River City Roll is coming in late April, but the campaign launches in a couple of weeks. #LetsRoll


Artists putting the finishing touches on a giant mural inside River City Roll this week.

The latest addition to Scotts Addition opens soon.




Richmond Home + Garden Show

Richmond Raceway Complex

March 2-4


At this year’s Richmond Home + Garden Show you will see everything you need to make your home more beautiful, energy efficient, safe, and comfortable. Whether you want to remodel your kitchen or bath, add or rebuild a deck, or replace that old electricity-eating heat pump, you can find it all over three days at Richmond Raceway Complex. While at the Richmond Home + Garden Show this year you can meet Bristol and Aubry Marunde from HGTV’s Flip or Flop Vegas, shop, compare, and save with our trusted exhibitors. Tickets are on sale now!


FC Richmond Juggle Challenge

Huguenot Park

March 5-6


Youth soccer players from FC Richmond will be putting their fanciest footwork on display for a good cause this March. The club is hosting a Juggle Challenge to raise money for the Cystic Fibrosis Foundation, as well as the club’s new soccer complex development in Moseley, VA. Interested in supporting a great club? Donate today!


DRIVE SMART Virginia’s Who’s Your Driver Race Weekend

Martinsville Speedway

March 24-25


It’s the first short-track race of the season and NASCAR’s biggest and best will try to master Martinsville in the STP 500. Don’t miss your chance to see the best racing in the world and visit the Who’s Your Driver tent and pick up some schwag. Enter to win a VIP Experience today!

Friday, February 16 – Taking Over The Commonwealth


This morning we had a great meeting with Dr. McKenzie Woodard and her team at Commonwealth Dentistry. These folks have grown to six locations across Central Virginia, and are ready to expand to even more areas…now that they have Madison+Main working for them. Look for a new website and much more coming soon.


We also launched new print ad campaign for our new client CrossKeys Vineyards, so check out this sneak preview of their full page ad in next month’s Charlottesville Wine & Country Living magazine.


Check out our new CrossKeys Vineyards ad for next month’s

Charlottesville Wine & Country Living magazine.



Molly reports that she’s always wanted to be bobsledder, after she watched Cool Runnings dozens of times as a child.



“No one ever bought a product or a service they never heard of.”

– Wayne Nystrom