There was an older couple standing in the waiting area of Miller’s Restaurant in Kill Devil Hills, N.C. She was agitated. He waited head down, with arms folded. She informed the hostess that “someone else was sitting at their table.” She paced back-and-forth, ringing her hands and stopping periodically to sigh loudly. Everyone else pretended they didn’t see or hear her. The lady implored the hostess, telling her — and everyone else within earshot — that they had been coming to the place for more than 20 years, and they ALWAYS sat in the corner booth.

Yes, humans are creatures of habit. And scenes like this play out every day. There is comfort in routine, and changing our habits is difficult and even frightening some times. But our insistence on routine — doing it the same way, every day — blinds us to possibility. If we never try new things, we never get the reward.

The same holds true in marketing. Business owners often find comfort in the status quo and are reluctant to shake things up. At the end of the day, ask yourself, “Are we ready to try something new or are we creatures of habit?”

Bold Brands not only accept change, they seek it.