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Madison+Main Weekly Report for June 10th, 2016
Mowing the Grass
Hey folks,
Last year, I spent more than 20 Saturdays aerating, mowing, trimming, edging, and pampering my lawn. Having no expertise in horticulture and substandard tools (a 10-year-old push mower), I was very unimpressed with the results. My grass looked like crap. Despite spending countless hours and lots of dollars on trying to improve it, I had more bald spots and brown patches than a senior center. This year, I hired a professional crew and sought the expertise of Virginia Green Lawn Care. The result is as expected. The yard looks great, I got my Saturdays back and in the end, I actually saved money. I tell people now that Madison+Main likes working with business owners who don’t “mow their own grass.” I guess it’s a sign of maturity in life and in business, when you realize that your time is valuable and without expertise and the right tools, you end up spending more and getting less. That’s why smart business owners hire Madison+Main and outsource their marketing… instead of trying to do it themselves or hiring the neighbor’s kid to do it. #BoldBrandsWin
Monday, June 6th – June Achievements and Junior Achievement
At the MMMMM (Madison+Main Monday Morning Meeting), I suddenly realized that it’s June and the year is almost half over. Time seems to be flying by way too quickly, perhaps it’s because we’re having fun. I had a great day Monday, for the most part. I worked on some long-range planning, finalized a new (big) contract :), wrote a great TV ad, and made a new friend when Jennifer Boyle from Junior Achievement of Central Virginiadropped by to work with Matt and me on a pro bono project. I was feeling pretty good until I met with fellow rotarians for our first Magnificent Midlothian Food Festival meeting. #DontYellAtMeImAVolunteer
Tuesday, June 7th – Welcome, Auxo Medical!
On Tuesday, we started work on a new series of projects for our friends at Auxo Medical. Auxo President Jay Crabtree is a friend and someone I’ve admired for many years. He has built a very solid business that extends far beyond Richmond. Learn more about them here.
I was remiss last week to not mention our new superstar intern, Lauren Embrey. I knew that Lauren was going to be an excellent addition to Team M+M, because she is a VCU Ram and she was born and raised in Lynchburg… and everyone from Lynchburg is smart and talented. #Hometown
 Lauren Embrey is interning with us this summer #GoRams
Wednesday, June 8th– Roundtable
On Wednesday, I had a productive, but mentally exhausting training session with my fellow members of the Virginia Council of CEOs. I am recommending two outstanding CEOs for membership currently, and I’m happy to provide a reference for the group if you or someone you know could benefit from being in the council. Call me or just respond to this newsletter if you want to hear more.
Thursday, June 9th– Clang!
Clang! My alarm went off extra early Thursday morning because I had a board meeting with the Lucy Corr Foundation. At the 7:30 a.m. meeting, Director Debra Marlow and new Board Chair Patty Hanleygave me a very nice clock, recognizing my four years of service as the Chairman of the Foundation. Perhaps it will help me make it to early morning meetings on time.
Last night, CLANG! The Public Relations Society of America (PRSA) gave out the big Silver Anvil Awards last night in New York City and… drumroll please… the winner is Madison+Main and our partners Alliance Group and Burson-Marsteller for our Value Your Power campaign for Virginia Energy Sense. We are celebrating big time today! It’s Madison+Main’s first national PR award. #BoldBrandsWin
 Watch out world, a little ad agency in Richmond
just won a national PR award.
Friday, June 10th– Congrats, Hats!
Awards are great, but family is what’s really important. I am skipping out early this afternoon to watch my firstborn Harriet Brookes Saunders walk across the stage at the Siegel Center and grab her high school diploma. This proud papa is taking a handful of napkins and stuffing them in his pocket, just in case he gets a little weepy-eyed watching his little girl go out into the big world. #CongratsHats
 The graduate.
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”
– Red Adair, Oil Well Firefighter
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