Rebranding the Chesterfield Chamber of Commerce

By Account Manager Sammy Yatco

Madison+Main is a long-time member of the Chesterfield Chamber and is proud to announce their new brand and logo!


During the last few months, we’ve researched and analyzed the Chamber’s existing brand including collateral materials, website, messaging and their brand. We also interviewed board members, employees, Chamber members and other stakeholders in order to put together a Brand & Marketing Strategy Report.

After getting feedback from employees and board members, we designed the logo below, which is more representative of the Chesterfield Chamber. The new logo is comprised of three gear-like figures, each one fitting into the next, with two C’s representing the Chesterfield Chamber. We also came up with their new tagline, “Your Key to the County.”