Madison+Main Weekly Report

Hey folks,

Greetings from the Bergen Street Station on the New York Subway system. The F Train stands for “Famous,” because it is the only train that doesn’t stop at the Barclays Center. It was a busy week at Madison+Main, but the only thing that was on my mind this week was the A-10 Tournament and my beloved VCU Rams.

Monday (3/10) – Monday was a busy and productive day. I met with two new prospective clients and held a pre-production meeting in the afternoon with our friends at Broadscope Media. On Monday evening, I drove to Alexandria and met other members of the Virginia delegation of the National MS Society at the National MS Public Policy Conference. The short version: I went to Capitol Hill to lobby for people with MS #MSactivist. TheRenaissance Hotel is a nice place to stay, but I have a hard time sleeping anywhere other than my own bed.

Tuesday (3/11) – While I learned about advances in MS research and NIH funding, back in Richmond, Kara Forbis and Sammy Yatco began working on the Chesterfield Chamber’s rebranding (yes, we are giving Chesterfield’s largest business organization a brand makeover).

Wednesday (3/12) – On Wednesday I stormed Capitol Hill for the 5th consecutive year to advocate for MS research and for the 4th year in a row I was able to see my Congressman Randy Forbes of the 4th District. By the way, he’s a really super guy. After making my rounds, I was able to drive back to Richmond and celebrate Lindsey Durfee’s first work anniversary. I can’t believe it’s been a year. Time flies when you’re having fun with Durf. #durflogic

Thursday (3/13) – On Thursday I got a lot done, but most of it was done by phone as we drove seven hours to New York City. There’s lots of time to take phone calls when you’re stuck in traffic on the Jersey Turnpike. #firstworldproblems

Digital Marketing Manager Dorsey McFadden wowed the crowd at the Powhatan Chamber of Commerce, as she gave a special presentation on how small businesses can leverage social media. I know she did a great job because she practiced on us last week. During our status call with our friends at First Bank, we learned that they won the Virginia Bankers Association award for “Best in Broadcast” (check it out, our TV spot was voted best out of all of the banks in the Commonwealth).

Friday (3/14) – This morning we ate breakfast at a diner, which looked strangely similar to the one in Seinfeld. Speaking of Seinfeld, we did the touristy thing and visited Times Square and dropped by NBC to say hi to Jimmy Fallon, host of The Tonight Show, at his new office at 30 Rockefeller Plaza. Oops, we forgot to ask for an autograph, but my daughter Hattie snapped a photo.

Hattie and I dropped by 30 Rock to see Jimmy.

Meanwhile at Madison+Main, I’m sure the guys and gals were hard at work, but I was phoning in the weekly report from Yayo’s, a great little Cuban spot next to the Barclays Center. My beloved VCU Rams play the Spiders later this afternoon #GoRamsGo. To follow all of the basketball action in Brooklyn, you can follow my son Jack at jack_saunders17, my daughter Hattie at live_for_music143 and “cousin” Lindsey at ladurfee on Instagram. They have been snapping “selfies” nonstop since arriving in the Big Apple.

Jack, Hattie and Lindsey’s 46th out of 146 selfies.

After the game, we’ll stop by Die Koelner Bierhalle to see all of the Rams fans at the official Ram Nation hangout, and then we’ll take the A or B or C or D or E or F or L or M or N trains, back to the Village, where I’ll try to get a goodnight sleep on the floor of Jack’s godmother’s tiny apartment. #nosleeptilbrooklyn #nosleepinthevillage

New York has really welcomed #VCU in a big way. They painted all the taxis gold and black. #GORAMSGO 

I hope you all have a wonderful weekend and as always LET’S GO VCU!!!!!!!!!!!

The nightime, sniffling, sneezing, coughing, aching, stuffy, head, fever, so-you-can-rest medicine,


David Saunders
President & Chief Idea Officer