Madison+Main Signs Uptown Alley

 By Marketing Administrator Lindsey Durfee

Madison+Main is excited to announce… we have a new client… sort of. 🙂


Uptown Alley, the Chesterfield-based entertainment complex signed Madison+Main as their Agency of Record this week. We plan to help the popular indoor restaurant and entertainment venue with a strategic marketing plan for the remainder of 2013 and beyond.


What is Uptown Alley?

Located in Chesterfield, Virginia, Uptown Alley is a 60,000+ square foot facility that opened in the fall of 2012. Featuring full-service dining with inside and outside seating, two full bars, a sports theater, a gaming arena, billiards and lounge, private event spaces and it’s main attraction: bowling. The facility focuses on providing “something for everyone,” so that families, kids and teens and adults can enjoy themselves in the same place.


What didn’t you know about Uptown Alley?

1. Uphoff Ventures, the same group that founded Uppy’s Convenience Stores, are the brains behind the locally owned and operated Uptown Alley.

2. Madison+Main has had a long relationship with Uphoff family, Uphoff Ventures and Uppy’s Convenience Stores.

We’re excited to once again be working with Uptown Alley! As Kara Forbis VP of Brand Strategy stated, “Madison+Main is very pleased to be working with the Uphoff family again, especially with all of the excitement surrounding Virginia’s largest indoor entertainment center. We can’t wait to start crafting their new marketing strategy!”


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