Using Social Media to Develop Influence

By Dave Saunders, Chief Idea Officer

Today’s topic is Influence. How do you gain influence personally, professional and as a company? And who is influenced? Influence as a strategy is important in developing the social space essential for cultivating expert status. This should be your primary strategy, especially in a B2B market (i.e. lawyers, accountants, consultants and other business people should use social media as an audience to engage content and gain feedback.)

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