By Dave Saunders Chief Idea Officer
“Native Advertising” is a word that has been buzzing pretty loudly without much explanation for the past year or so. Content curated for social and mobile channels has brought with it new avenues for your marketing message. Paid posts, sponsored messages, shared posts and twitter testimonials are all new forms of time tested techniques; the testimonial, the advertorial, celebrity endorsement, etc. An increasingly savvy audience requires marketers to figure out new ways to weave a marketing opportunity into the delivery of truly desirable content.
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