CowanGates Signs Madison+Main as Agency of Record





By Dave Saunders, President & Chief Idea Officer


As you may have heard in Monday’s Biz Buzz by Louis Llovio at the Richmond Times Dispatch, CowanGates, a Chesterfield-county based law practice founded by Frank Cowan in 1977, has signed Madison+Main as their agency of record. We plan to help the firm with brand identity work, development of a new marketing strategy and execution of a 2012-2013 integrated marketing campaign.


“Working with Madison+Main will enable us to streamline all of our marketing efforts and ultimately develop a plan that benefits all of the various practice areas of our firm,” says CowanGates founder Frank Cowan, who recently celebrated his 50th anniversary practicing law in theCommonwealth ofVirginia.


CowanGates focuses on domestic, personal injury, corporate, estate planning and real estate law. Frank Cowan and Neil Cowan were recently selected for inclusion on the 2012 Virginia Super Lawyers list, as were Scott Stovall and Melanie Friend for inclusion on the 2012 Virginia Rising Stars list.


I first met Frank Cowan five years ago, as we both sat on the board of the Central Virginia MS Society. Over the years we’ve talked with several Richmond-area law firms about taking their marketing to the next level, but once we met the entire team at CowanGates and realized how passionate and enthusiastic they were, we knew it was going to be a great fit. We are very happy to “officially” welcome CowanGates to theMadison+Main family of clients!