Building an online presence via Google+ is now possible for more than just individuals. The social-networking site launched “Google+ Pages” today as a means of providing profiles for businesses, brands, places, teams and other non-entities. Page holders enjoy most of the same features that are included in personal profiles but are allowed additional features like “direct connect,” where users can type a “+” symbol into Google before a business name and be instantly directed to that business’ Google+ page.
Google+, which moved out of its beta testing phase in late September, intitially removed all pages that were representative of businesses, saying that the platform was not yet ready for that kind of publication. Perks to the newer, better business-format include “hangout” chats, collaboration opportunities via Google Docs and doodling via SketchPad.
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