The MS Society’s Central Virginia Chapter came to Madison+Main with a unique approach to bringing awareness to Multiple Sclerosis. Besides the debilitating symptoms that come with the disease, the MS Society wanted to give attention to the culmination of effects Multiple Sclerosis has on its victims: it limits their freedom of movement.
Madison+Main coordinated a flash mob to the tune of “I Like to Move It” made popular by the Disney Madagascar lemurs, held in the commons area at Virginia Commonwealth University. As the first notes of the song played, dancers swarmed together and took the VCU crowd by surprise. Onlookers started clapping, dancing and joining in the flash mob. The raw footage captured by at the event was quickly shared on Twitter and Facebook, and uploaded to YouTube as well. Monitoring all media outlets, the news of the flash mob spread to the press quickly. CBS6 aired a few clips of the flash mob and WRVA news covered the event as well: WRVA FLASH MOB
Multiple Sclerosis is a debilitating disease affecting tens of thousands of people in the Central Virginia area alone. Madison+Main is inspired to join efforts with the MS Society’s Central Virginia Chapter to bring awareness to the disease with such a compelling demonstration. We support the Society’s work tirelessly to bring awareness to the disease and to inspire community involvement in fund raising for a cure.