Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
Knowledge and Intelligence | Weekly Report for August 4, 2023
Some people use the words “knowledge” and “intelligence” interchangeably. As a former English major, I understand that words can have the same or different meanings and sometimes that difference can be nuanced….
Everything Old Is New Again | Weekly Report for July 21, 2023
Greetings from the milepost 41.4 on the Garden State Parkway, where I write this week’s edition of the Weekly Report. I’m sipping a Starbucks at the Frank Sinatra Service Center. You just never know…
Catch a Rising Star | Weekly Report for June 23, 2023
One thing I’ve learned in the marketing biz through the years is that you can never predict what will go “viral” on social media. You can make cool content. You…
We Sought Inspiration and We Found It | Weekly Report for May 19, 2023
“Are we there yet?” I laughed as I spoke these words to my trusty co-pilot and carpool buddy Kent Brockwell, as we pulled onto a narrow country road in the middle…