Speak True! Understanding the Power of Your Brand’s Voice & Tone
Written by: Robyn Quarles Brands are like people the same way ogres are like onions — So. Many. LAYERS. Just kidding. Well, kind of. Brands, like people (and ogres), are…
Building Trust in the Digital Age: A Guide to Authentic Branding
Written by: Lauren McKinney “Do you pinkie promise?” If a small child has ever asked you this, you know you can’t take this bond lightly – they’re trusting you to…
The 2024 Marketing Forecast: Emerging Trends You Can’t Ignore
Written by: Robyn Quarles Stanley cups, mob wife aesthetic, bathtub water, and Halara jumpsuits. Aside from sending a Victorian-era child into a coma, what do these things have in common?…
Madison+Main Street: Navigating the Intersection of Traditional and Modern Marketing
Written by: Lauren McKinney Buckle up — marketing moves FAST. When trends come and go, finding the perfect balance between tradition and modernity is an art. Finding a way to…
New Year, New and Beautiful Branding: How to Make the Most of your Brand Assets in 2024
Written by: Sarah Bourgeois What’s branding? Where am I? Who are you? Never fear, friend, your branding coaches are here. Branding is the intentional construction of how your company is…